The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil

Detalhes bibliográficos
Autor(a) principal: Branco de Araújo, Cristiano Mineiro
Data de Publicação: 2024
Outros Autores: Correia Loureiro, Sandra Maria
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/631
Resumo: The main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future.
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spelling The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in BrazilO efeito da norma subjetiva, percepção de controlo, atitude e experiência passada na intenção de compra de marcas de roupa de luxo no BrasilLuxury fashionBrazilian brandstheory of planned behaviourpast experienceThe main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future.O objetivo principal deste estudo é estender a teoria do comportamento planeado, introduzindo a experiência passada como antecedentes das intenções comportamentais, a fim de testar o modelo no contexto de consumo de luxo. Nesse sentido, o mercado de luxo brasileiro, mais especificamente São Paulo, foi a área selecionada devido ao seu crescimento no cenário mundial do luxo. Assim, o questionário on-line foi construído, com base em revisão de literatura e os dados foram coletados. Os resultados sugerem que a atitude e o controlo comportamental percebido são mais importante para explicar o passa-palavra, ao passo que, a experiência passada, o controlo comportamental e a norma subjetiva, influenciam significativamente a disposição de pagar mais. Os consumidores dispostos a pagar mais, para uma marca de luxo, estão também dispostos para continuar a comprar produtos de marca num futuro próximoUniversity of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/631Revista Encontros Científicos - Tourism & Management Studies; v. 10 (2014): Special Issue; 103-110Tourism & Management Studies; Vol. 10 (2014): Special Issue; 103-110Tourism & Management Studies; Vol. 10 (2014): Special Issue; 103-110Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 (2014): Special Issue; 103-1102182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/631https://tmstudies.net/index.php/ectms/article/view/631/2444Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessBranco de Araújo, Cristiano MineiroCorreia Loureiro, Sandra Maria2024-01-17T15:28:46Zoai:ojs.pkp.sfu.ca:article/631Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:21.529349Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
O efeito da norma subjetiva, percepção de controlo, atitude e experiência passada na intenção de compra de marcas de roupa de luxo no Brasil
title The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
spellingShingle The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
Branco de Araújo, Cristiano Mineiro
Luxury fashion
Brazilian brands
theory of planned behaviour
past experience
title_short The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
title_full The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
title_fullStr The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
title_full_unstemmed The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
title_sort The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
author Branco de Araújo, Cristiano Mineiro
author_facet Branco de Araújo, Cristiano Mineiro
Correia Loureiro, Sandra Maria
author_role author
author2 Correia Loureiro, Sandra Maria
author2_role author
dc.contributor.author.fl_str_mv Branco de Araújo, Cristiano Mineiro
Correia Loureiro, Sandra Maria
dc.subject.por.fl_str_mv Luxury fashion
Brazilian brands
theory of planned behaviour
past experience
topic Luxury fashion
Brazilian brands
theory of planned behaviour
past experience
description The main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/631
url https://tmstudies.net/index.php/ectms/article/view/631
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/631
https://tmstudies.net/index.php/ectms/article/view/631/2444
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 10 (2014): Special Issue; 103-110
Tourism & Management Studies; Vol. 10 (2014): Special Issue; 103-110
Tourism & Management Studies; Vol. 10 (2014): Special Issue; 103-110
Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 (2014): Special Issue; 103-110
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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