The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/public/pub/id/18776 http://hdl.handle.net/10071/8375 |
Resumo: | The main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future. |
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The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in BrazilO efeito da norma subjetiva, percepção de controlo, atitude e experiência passada na intenção de compra de marcas de roupa de luxo no BrasilLuxury fashionBrazilian brandsTheory of planned behaviourPast experienceThe main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future.UALg ESGHT2015-01-26T15:33:15Z2014-01-01T00:00:00Z20142015-01-26T15:31:42Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/18776http://hdl.handle.net/10071/8375eng2182-8458de Araújo, C.Loureiro, S. M. C.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-07-07T03:19:34Zoai:repositorio.iscte-iul.pt:10071/8375Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-07-07T03:19:34Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil O efeito da norma subjetiva, percepção de controlo, atitude e experiência passada na intenção de compra de marcas de roupa de luxo no Brasil |
title |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil |
spellingShingle |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil de Araújo, C. Luxury fashion Brazilian brands Theory of planned behaviour Past experience |
title_short |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil |
title_full |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil |
title_fullStr |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil |
title_full_unstemmed |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil |
title_sort |
The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil |
author |
de Araújo, C. |
author_facet |
de Araújo, C. Loureiro, S. M. C. |
author_role |
author |
author2 |
Loureiro, S. M. C. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
de Araújo, C. Loureiro, S. M. C. |
dc.subject.por.fl_str_mv |
Luxury fashion Brazilian brands Theory of planned behaviour Past experience |
topic |
Luxury fashion Brazilian brands Theory of planned behaviour Past experience |
description |
The main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z 2014 2015-01-26T15:33:15Z 2015-01-26T15:31:42Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/public/pub/id/18776 http://hdl.handle.net/10071/8375 |
url |
https://ciencia.iscte-iul.pt/public/pub/id/18776 http://hdl.handle.net/10071/8375 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2182-8458 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UALg ESGHT |
publisher.none.fl_str_mv |
UALg ESGHT |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
mluisa.alvim@gmail.com |
_version_ |
1817546442023108608 |