Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v44i0.30651 |
Resumo: | Nowadays, tourism plays an important role in the economy, and specially, in inland destinations the tourism sector is a relevant economic and social development source. Thus, identifying the key factors in the tourist offer of an inland destination can be decisive in a tourist's decision when revisiting said destination. For this, the work presents a classification model of the loyalty of tourists to the province of Burgos, Spain. This model, with an accuracy level of 86.23%, is a diagnostic and decision-making tool for the province's tourism activity. In addition, the factors: type of motivation in carrying out the trip, origin of the main expenses during the visit, overnight stay during the trip, travel planning organized by an agency and level of total expenses have been identified as keys to enhance loyalty of tourists, causing important implications for improving the tourism management in Burgos. |
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Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of SpainNowadays, tourism plays an important role in the economy, and specially, in inland destinations the tourism sector is a relevant economic and social development source. Thus, identifying the key factors in the tourist offer of an inland destination can be decisive in a tourist's decision when revisiting said destination. For this, the work presents a classification model of the loyalty of tourists to the province of Burgos, Spain. This model, with an accuracy level of 86.23%, is a diagnostic and decision-making tool for the province's tourism activity. In addition, the factors: type of motivation in carrying out the trip, origin of the main expenses during the visit, overnight stay during the trip, travel planning organized by an agency and level of total expenses have been identified as keys to enhance loyalty of tourists, causing important implications for improving the tourism management in Burgos.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2023-11-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/rtd.v44i0.30651https://doi.org/10.34624/rtd.v44i0.30651Journal of Tourism & Development; Vol 44 (2023); 137-162Revista Turismo & Desenvolvimento; vol. 44 (2023); 137-1622182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPspahttps://proa.ua.pt/index.php/rtd/article/view/30651https://proa.ua.pt/index.php/rtd/article/view/30651/23113Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessAntón Maraña, PaulaPuche Regaliza, Julio CésarAparicio Castillo, SantiagoArranz Val, Pablo2023-12-07T12:52:14Zoai:proa.ua.pt:article/30651Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:41:29.132456Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
title |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
spellingShingle |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain Antón Maraña, Paula |
title_short |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
title_full |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
title_fullStr |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
title_full_unstemmed |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
title_sort |
Classification model for tourist loyalty towards inland destinations. A use case of a province in the north of Spain |
author |
Antón Maraña, Paula |
author_facet |
Antón Maraña, Paula Puche Regaliza, Julio César Aparicio Castillo, Santiago Arranz Val, Pablo |
author_role |
author |
author2 |
Puche Regaliza, Julio César Aparicio Castillo, Santiago Arranz Val, Pablo |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Antón Maraña, Paula Puche Regaliza, Julio César Aparicio Castillo, Santiago Arranz Val, Pablo |
description |
Nowadays, tourism plays an important role in the economy, and specially, in inland destinations the tourism sector is a relevant economic and social development source. Thus, identifying the key factors in the tourist offer of an inland destination can be decisive in a tourist's decision when revisiting said destination. For this, the work presents a classification model of the loyalty of tourists to the province of Burgos, Spain. This model, with an accuracy level of 86.23%, is a diagnostic and decision-making tool for the province's tourism activity. In addition, the factors: type of motivation in carrying out the trip, origin of the main expenses during the visit, overnight stay during the trip, travel planning organized by an agency and level of total expenses have been identified as keys to enhance loyalty of tourists, causing important implications for improving the tourism management in Burgos. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-11-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v44i0.30651 https://doi.org/10.34624/rtd.v44i0.30651 |
url |
https://doi.org/10.34624/rtd.v44i0.30651 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/30651 https://proa.ua.pt/index.php/rtd/article/view/30651/23113 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 44 (2023); 137-162 Revista Turismo & Desenvolvimento; vol. 44 (2023); 137-162 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136317884334080 |