The dynamic nature of the city image: Do image components evolve over time?
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10316/100247 https://doi.org/10.37741/t.68.1.7 |
Resumo: | In this study, we propose that the city image is a multidimensional construct infl uenced by its image components which, together, aff ect tourist behaviour in a dynamic process. Th e general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. Th is study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two diff erent moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). Th e proposed model was estimated and tested using structural equation modelling (SEM).Th e comparison of data from the two moments indicates diff erent patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among diff erent image components in two diff erent moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the aff ective component of image and behavioural intentions among tourists. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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The dynamic nature of the city image: Do image components evolve over time?City imageImage componentsCultural eventsStructural equation modellingTurkeyIn this study, we propose that the city image is a multidimensional construct infl uenced by its image components which, together, aff ect tourist behaviour in a dynamic process. Th e general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. Th is study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two diff erent moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). Th e proposed model was estimated and tested using structural equation modelling (SEM).Th e comparison of data from the two moments indicates diff erent patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among diff erent image components in two diff erent moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the aff ective component of image and behavioural intentions among tourists.Institut za turizam2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10316/100247http://hdl.handle.net/10316/100247https://doi.org/10.37741/t.68.1.7eng1849-15451332-7461https://doi.org/10.37741/t.68.1.7Guerreiro, ManuelaMendes, Júlio CraveiroFortuna, CarlosPinto, Patríciainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-06-01T20:30:17Zoai:estudogeral.uc.pt:10316/100247Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:17:40.842818Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The dynamic nature of the city image: Do image components evolve over time? |
title |
The dynamic nature of the city image: Do image components evolve over time? |
spellingShingle |
The dynamic nature of the city image: Do image components evolve over time? Guerreiro, Manuela City image Image components Cultural events Structural equation modelling Turkey |
title_short |
The dynamic nature of the city image: Do image components evolve over time? |
title_full |
The dynamic nature of the city image: Do image components evolve over time? |
title_fullStr |
The dynamic nature of the city image: Do image components evolve over time? |
title_full_unstemmed |
The dynamic nature of the city image: Do image components evolve over time? |
title_sort |
The dynamic nature of the city image: Do image components evolve over time? |
author |
Guerreiro, Manuela |
author_facet |
Guerreiro, Manuela Mendes, Júlio Craveiro Fortuna, Carlos Pinto, Patrícia |
author_role |
author |
author2 |
Mendes, Júlio Craveiro Fortuna, Carlos Pinto, Patrícia |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Guerreiro, Manuela Mendes, Júlio Craveiro Fortuna, Carlos Pinto, Patrícia |
dc.subject.por.fl_str_mv |
City image Image components Cultural events Structural equation modelling Turkey |
topic |
City image Image components Cultural events Structural equation modelling Turkey |
description |
In this study, we propose that the city image is a multidimensional construct infl uenced by its image components which, together, aff ect tourist behaviour in a dynamic process. Th e general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. Th is study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two diff erent moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). Th e proposed model was estimated and tested using structural equation modelling (SEM).Th e comparison of data from the two moments indicates diff erent patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among diff erent image components in two diff erent moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the aff ective component of image and behavioural intentions among tourists. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10316/100247 http://hdl.handle.net/10316/100247 https://doi.org/10.37741/t.68.1.7 |
url |
http://hdl.handle.net/10316/100247 https://doi.org/10.37741/t.68.1.7 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1849-1545 1332-7461 https://doi.org/10.37741/t.68.1.7 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Institut za turizam |
publisher.none.fl_str_mv |
Institut za turizam |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134072291721216 |