Employer branding practices amongst the most attractive employers of IT and engineering sector

Detalhes bibliográficos
Autor(a) principal: Gregorka, Lea
Data de Publicação: 2019
Outros Autores: Silva, Susana, Silva, Cândida
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.22/14799
Resumo: Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it. By conducting ten semi-structured, in-depth interviews, the authors examine not only how employer branding practices have been applied, but also the role of human resources management in the process and used employee attraction and retention practices. The results suggest that although the employer branding process is not clearly structured, some stages can be identified as common. For that reason, the authors outline a stage divided framework and analyse each one of the identified stages. Furthermore, practical insights are provided about the company's departments roles and link them to the current state of the art. Finally, the authors suggest future investigation in particular stages of employer branding.
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spelling Employer branding practices amongst the most attractive employers of IT and engineering sectorAttraction practicesEmployer brandingHuman resources managementRetention practicesEmployer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it. By conducting ten semi-structured, in-depth interviews, the authors examine not only how employer branding practices have been applied, but also the role of human resources management in the process and used employee attraction and retention practices. The results suggest that although the employer branding process is not clearly structured, some stages can be identified as common. For that reason, the authors outline a stage divided framework and analyse each one of the identified stages. Furthermore, practical insights are provided about the company's departments roles and link them to the current state of the art. Finally, the authors suggest future investigation in particular stages of employer branding.IGI GlobalRepositório Científico do Instituto Politécnico do PortoGregorka, LeaSilva, SusanaSilva, Cândida2019-11-08T12:35:41Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/14799eng10.4018/IJHCITP.2020010101metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T12:58:27Zoai:recipp.ipp.pt:10400.22/14799Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:34:35.620575Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Employer branding practices amongst the most attractive employers of IT and engineering sector
title Employer branding practices amongst the most attractive employers of IT and engineering sector
spellingShingle Employer branding practices amongst the most attractive employers of IT and engineering sector
Gregorka, Lea
Attraction practices
Employer branding
Human resources management
Retention practices
title_short Employer branding practices amongst the most attractive employers of IT and engineering sector
title_full Employer branding practices amongst the most attractive employers of IT and engineering sector
title_fullStr Employer branding practices amongst the most attractive employers of IT and engineering sector
title_full_unstemmed Employer branding practices amongst the most attractive employers of IT and engineering sector
title_sort Employer branding practices amongst the most attractive employers of IT and engineering sector
author Gregorka, Lea
author_facet Gregorka, Lea
Silva, Susana
Silva, Cândida
author_role author
author2 Silva, Susana
Silva, Cândida
author2_role author
author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico do Porto
dc.contributor.author.fl_str_mv Gregorka, Lea
Silva, Susana
Silva, Cândida
dc.subject.por.fl_str_mv Attraction practices
Employer branding
Human resources management
Retention practices
topic Attraction practices
Employer branding
Human resources management
Retention practices
description Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it. By conducting ten semi-structured, in-depth interviews, the authors examine not only how employer branding practices have been applied, but also the role of human resources management in the process and used employee attraction and retention practices. The results suggest that although the employer branding process is not clearly structured, some stages can be identified as common. For that reason, the authors outline a stage divided framework and analyse each one of the identified stages. Furthermore, practical insights are provided about the company's departments roles and link them to the current state of the art. Finally, the authors suggest future investigation in particular stages of employer branding.
publishDate 2019
dc.date.none.fl_str_mv 2019-11-08T12:35:41Z
2020
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