Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions

Detalhes bibliográficos
Autor(a) principal: Filipe, Maria Carolina Pardal
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/121512
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase IntentionsGreen CosmeticsAltruismPerceived HealthinessSafety and RiskEnvironmental FriendlinessDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe growth of organic cosmetics markets is important to achieve a more sustainable consumption, as environmentally friendly products help minimize the impacts of consumption on the planet. To boost green cosmetics sales, it is crucial to understand the main reasons why consumers purchase these products and the strongest motives behind their buying intent. To address this gap, the present study analyzes consumers’ perceived healthiness regarding green cosmetics against consumers’ environmental behaviors and their perception about the environmental friendliness of these products, as well as the altruistic behaviors of the consumers. A model was developed using Partial Least Squares Structural Equation Modeling (PLS-SEM technique), due to its’ robustness and applicability to marketing research models. The findings suggest that despites products’ environmental friendliness impact on consumers purchase intention being mediated by pure altruism, it is also moderated by consumers’ perceived healthiness. Besides, perceived healthiness has a direct influence on purchase intent, as this relationship is also mediated by the consumers’ perception on green cosmetics’ safety and risks. This suggests that health is in a general a stronger predictor of green cosmetics buying intentions. Additionally, 60% of the variance explained is related with green cosmetics buying intentions, 23% with safety and risk perception regarding these products and 12% in respondents’ level of pure altruism. This research contributes to marketing literature on cosmetic brands, that can use these conclusions to perform suitable marketing strategies to target more costumers, who seek for safety and health promoting effects in green cosmetics.Pinto, Diego CostaRUNFilipe, Maria Carolina Pardal2021-07-23T16:32:11Z2021-07-012021-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/121512TID:202746666enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:03:48Zoai:run.unl.pt:10362/121512Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:40.607688Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
title Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
spellingShingle Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
Filipe, Maria Carolina Pardal
Green Cosmetics
Altruism
Perceived Healthiness
Safety and Risk
Environmental Friendliness
title_short Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
title_full Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
title_fullStr Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
title_full_unstemmed Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
title_sort Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions
author Filipe, Maria Carolina Pardal
author_facet Filipe, Maria Carolina Pardal
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Filipe, Maria Carolina Pardal
dc.subject.por.fl_str_mv Green Cosmetics
Altruism
Perceived Healthiness
Safety and Risk
Environmental Friendliness
topic Green Cosmetics
Altruism
Perceived Healthiness
Safety and Risk
Environmental Friendliness
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-07-23T16:32:11Z
2021-07-01
2021-07-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/121512
TID:202746666
url http://hdl.handle.net/10362/121512
identifier_str_mv TID:202746666
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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