Sogrape world : born to the world
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/25381 |
Resumo: | This dissertation aims to understand how Sogrape, a successful Portuguese wine company, was able to start its internationalization since an early stage of its existence and how it has been capable to sustain that ability to serve globally throughout its 75 years of existence. Furthermore, the main goal is to recognize how the company was able to enter foreign markets, what role their resources and capabilities had throughout that process, and what kind of barriers are in the way of born global firms (BGFs). It is possible to conclude that the combination between an unique portfolio – possible due to their great number and diversity of vineyards, and products that have gained an international status due to their quality and history – and a big scale operations plus the capability of managing knowledge from all their learning experiences and being able to meet local tastes, ultimately leads to a path of success and great conquers, enviable by any company. Nevertheless, it is also exposed some concerns regarding growth opportunities which are still a grey area concerning some markets, especially the Chinese wine buying behavior. Intrinsic to all industries, online commerce is a global trend and since even well-established companies face obstacles, Sogrape is still trying to understand how to incorporate it to their business model. |
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Sogrape world : born to the worldAdaptationBorn global firmsCapabilitiesDynamic capabilitiesEntry modesInternationalization strategiesResourcesSustainable competitive advantageAdaptaçãoCapacidadesCapacidades dinâmicasModos de entradaEstratégias de internacionalizaçãoRecursosVantagem competitiva sustentadaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation aims to understand how Sogrape, a successful Portuguese wine company, was able to start its internationalization since an early stage of its existence and how it has been capable to sustain that ability to serve globally throughout its 75 years of existence. Furthermore, the main goal is to recognize how the company was able to enter foreign markets, what role their resources and capabilities had throughout that process, and what kind of barriers are in the way of born global firms (BGFs). It is possible to conclude that the combination between an unique portfolio – possible due to their great number and diversity of vineyards, and products that have gained an international status due to their quality and history – and a big scale operations plus the capability of managing knowledge from all their learning experiences and being able to meet local tastes, ultimately leads to a path of success and great conquers, enviable by any company. Nevertheless, it is also exposed some concerns regarding growth opportunities which are still a grey area concerning some markets, especially the Chinese wine buying behavior. Intrinsic to all industries, online commerce is a global trend and since even well-established companies face obstacles, Sogrape is still trying to understand how to incorporate it to their business model.A presente dissertação tem por objetivo analisar como a Sogrape, uma empresa de vinhos Portuguesa que é sinónimo de sucesso, foi capaz de internacionalizar desde o seu início e manter essa capacidade de servir mercados mundiais durante os seus 75 anos de existência. Para além disso, o principal objectivo é reconhecer como a empresa foi capaz de entrar nesses mercados, qual o papel que os seus recursos e capacidades tiveram no processo e que barreiras estão no caminho de uma empresa nascida global (BGFs). Depois de uma detalhada análise, é possível concluir que a combinação entre um portfolio único – possível a partir do número substancial de vinhas que têm na sua posse e de produtos que têm conquistado um status internacional, resultante da sua qualidade e da sua história – e uma grande escala de operações, com a capacidade de gerir o conhecimento proveniente de experiências passadas e de ir ao encontro dos paladares internacionais, levou a empresa a construir um caminho de sucesso e de conquistas ao longo da sua história, envejáveis por qualquer empresa. Todavia, são também evidenciadas algumas preocupações em relação a oportunidades de crescimento que representam algumas dúvidas para a empresa, especialmente o comportamento de compra de vinho na China. Intrínseco a qualquer indústria, o comércio online é um assunto na ordem do dia e considerando que mesmo empresas bem resolvidas enfrentam obstáculos, Sogrape ainda está a tentar encontrar o seu caminho no que toca à integração das plataformas de venda online no seu modelo de negócio.Cardeal, Nuno César de Jesus GuerraVeritati - Repositório Institucional da Universidade Católica PortuguesaCardoso, Rita Alexandra Vieira2018-07-31T14:07:05Z2018-03-0220182018-03-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/25381TID:201888432enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:30:46Zoai:repositorio.ucp.pt:10400.14/25381Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:14.114595Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Sogrape world : born to the world |
title |
Sogrape world : born to the world |
spellingShingle |
Sogrape world : born to the world Cardoso, Rita Alexandra Vieira Adaptation Born global firms Capabilities Dynamic capabilities Entry modes Internationalization strategies Resources Sustainable competitive advantage Adaptação Capacidades Capacidades dinâmicas Modos de entrada Estratégias de internacionalização Recursos Vantagem competitiva sustentada Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Sogrape world : born to the world |
title_full |
Sogrape world : born to the world |
title_fullStr |
Sogrape world : born to the world |
title_full_unstemmed |
Sogrape world : born to the world |
title_sort |
Sogrape world : born to the world |
author |
Cardoso, Rita Alexandra Vieira |
author_facet |
Cardoso, Rita Alexandra Vieira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardeal, Nuno César de Jesus Guerra Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Cardoso, Rita Alexandra Vieira |
dc.subject.por.fl_str_mv |
Adaptation Born global firms Capabilities Dynamic capabilities Entry modes Internationalization strategies Resources Sustainable competitive advantage Adaptação Capacidades Capacidades dinâmicas Modos de entrada Estratégias de internacionalização Recursos Vantagem competitiva sustentada Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Adaptation Born global firms Capabilities Dynamic capabilities Entry modes Internationalization strategies Resources Sustainable competitive advantage Adaptação Capacidades Capacidades dinâmicas Modos de entrada Estratégias de internacionalização Recursos Vantagem competitiva sustentada Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation aims to understand how Sogrape, a successful Portuguese wine company, was able to start its internationalization since an early stage of its existence and how it has been capable to sustain that ability to serve globally throughout its 75 years of existence. Furthermore, the main goal is to recognize how the company was able to enter foreign markets, what role their resources and capabilities had throughout that process, and what kind of barriers are in the way of born global firms (BGFs). It is possible to conclude that the combination between an unique portfolio – possible due to their great number and diversity of vineyards, and products that have gained an international status due to their quality and history – and a big scale operations plus the capability of managing knowledge from all their learning experiences and being able to meet local tastes, ultimately leads to a path of success and great conquers, enviable by any company. Nevertheless, it is also exposed some concerns regarding growth opportunities which are still a grey area concerning some markets, especially the Chinese wine buying behavior. Intrinsic to all industries, online commerce is a global trend and since even well-established companies face obstacles, Sogrape is still trying to understand how to incorporate it to their business model. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-07-31T14:07:05Z 2018-03-02 2018 2018-03-02T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/25381 TID:201888432 |
url |
http://hdl.handle.net/10400.14/25381 |
identifier_str_mv |
TID:201888432 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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