Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/26787 |
Resumo: | The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past competitive advantages. Innovation is a fundamental part of these processes. This study identifies the main findings in the literature on company culture and the promotion of innovation within organizations. Problem structuring methods (i.e., design thinking (DT) and decision making trial and evaluation laboratory (DEMATEL)) were applied to explore innovation culture further and apply the results to the multinational advertising agency VMLY&R Lisboa in order to delineate this company’s culture and enhance its potential for innovation. An expert panel was recruited to develop a fuller understanding of the cause-effect relationships between factors that influence innovation and to enable a more collaborative, constructivist approach to this decision problem. The main findings were validated by VMLY&R Lisboa’s chief executive officer, and concrete initiatives were proposed that can enhance this company’s innovation culture. The study’s contributions and limitations are also discussed. |
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Enhancing innovation culture: The case of multinational advertising agency VMLYeR LisboaDecision making trial and evaluation laboratory (DEMATEL)Design thinking (DT)InnovationProblem structuring method (PSM)Organizational cultureVMLY&R LisboaThe world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past competitive advantages. Innovation is a fundamental part of these processes. This study identifies the main findings in the literature on company culture and the promotion of innovation within organizations. Problem structuring methods (i.e., design thinking (DT) and decision making trial and evaluation laboratory (DEMATEL)) were applied to explore innovation culture further and apply the results to the multinational advertising agency VMLY&R Lisboa in order to delineate this company’s culture and enhance its potential for innovation. An expert panel was recruited to develop a fuller understanding of the cause-effect relationships between factors that influence innovation and to enable a more collaborative, constructivist approach to this decision problem. The main findings were validated by VMLY&R Lisboa’s chief executive officer, and concrete initiatives were proposed that can enhance this company’s innovation culture. The study’s contributions and limitations are also discussed.Vilnius Gediminas Technical University2022-12-27T11:06:24Z2022-01-01T00:00:00Z20222022-12-27T11:05:34Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/26787eng2029-491310.3846/tede.2022.17311Rocha, R. T.Ferreira, F.Milici, A.Banaitienė, N.Banaitis, A.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:02:38Zoai:repositorio.iscte-iul.pt:10071/26787Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:33:51.406454Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
title |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
spellingShingle |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa Rocha, R. T. Decision making trial and evaluation laboratory (DEMATEL) Design thinking (DT) Innovation Problem structuring method (PSM) Organizational culture VMLY& R Lisboa |
title_short |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
title_full |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
title_fullStr |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
title_full_unstemmed |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
title_sort |
Enhancing innovation culture: The case of multinational advertising agency VMLYeR Lisboa |
author |
Rocha, R. T. |
author_facet |
Rocha, R. T. Ferreira, F. Milici, A. Banaitienė, N. Banaitis, A. |
author_role |
author |
author2 |
Ferreira, F. Milici, A. Banaitienė, N. Banaitis, A. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Rocha, R. T. Ferreira, F. Milici, A. Banaitienė, N. Banaitis, A. |
dc.subject.por.fl_str_mv |
Decision making trial and evaluation laboratory (DEMATEL) Design thinking (DT) Innovation Problem structuring method (PSM) Organizational culture VMLY& R Lisboa |
topic |
Decision making trial and evaluation laboratory (DEMATEL) Design thinking (DT) Innovation Problem structuring method (PSM) Organizational culture VMLY& R Lisboa |
description |
The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past competitive advantages. Innovation is a fundamental part of these processes. This study identifies the main findings in the literature on company culture and the promotion of innovation within organizations. Problem structuring methods (i.e., design thinking (DT) and decision making trial and evaluation laboratory (DEMATEL)) were applied to explore innovation culture further and apply the results to the multinational advertising agency VMLY&R Lisboa in order to delineate this company’s culture and enhance its potential for innovation. An expert panel was recruited to develop a fuller understanding of the cause-effect relationships between factors that influence innovation and to enable a more collaborative, constructivist approach to this decision problem. The main findings were validated by VMLY&R Lisboa’s chief executive officer, and concrete initiatives were proposed that can enhance this company’s innovation culture. The study’s contributions and limitations are also discussed. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-27T11:06:24Z 2022-01-01T00:00:00Z 2022 2022-12-27T11:05:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/26787 |
url |
http://hdl.handle.net/10071/26787 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2029-4913 10.3846/tede.2022.17311 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Vilnius Gediminas Technical University |
publisher.none.fl_str_mv |
Vilnius Gediminas Technical University |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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