Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11328/1170 |
Resumo: | The primary objective of this paper is to identify tourists’ perception toward boutique hotel attractive attributes through the detection of those factors that drive guests to this special type of accommodation. Furthermore, this study attempts to find the underlying dimensions of attractive attributes of boutique hotel from tourist after actual experience of this type of accommodation. The empirical study is supported through data from a sample of 133 individuals who stayed in Penang Island boutique hotels. The findings show that hotel guests’ perceptions of boutique hotels characteristics have four dimensions, namely: special services, room features, convenient and hotel design. However, results revealed that boutique hotels attractive elements after the actual experience of tourists have four slightly different dimensions special services, hotel facilities, price and location, and hotel design and image. From findings of this research practical suggestions are made to help hotel operators and those wishing and willing to enter the market. Furthermore, this study can help marketers gain substantial insight in order to market and promote this particular segment of the accommodation industry. |
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Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, MalaysiaHotel ManagementBoutique HotelsKey attributesThe primary objective of this paper is to identify tourists’ perception toward boutique hotel attractive attributes through the detection of those factors that drive guests to this special type of accommodation. Furthermore, this study attempts to find the underlying dimensions of attractive attributes of boutique hotel from tourist after actual experience of this type of accommodation. The empirical study is supported through data from a sample of 133 individuals who stayed in Penang Island boutique hotels. The findings show that hotel guests’ perceptions of boutique hotels characteristics have four dimensions, namely: special services, room features, convenient and hotel design. However, results revealed that boutique hotels attractive elements after the actual experience of tourists have four slightly different dimensions special services, hotel facilities, price and location, and hotel design and image. From findings of this research practical suggestions are made to help hotel operators and those wishing and willing to enter the market. Furthermore, this study can help marketers gain substantial insight in order to market and promote this particular segment of the accommodation industry.2015-05-01T12:23:24Z2015-05-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/11328/1170http://hdl.handle.net/11328/1170enghttp://www.johat.org/showabstracts.asp?vino=%271201%27Khosravi, ShararehMalek, AnahitaEkiz, Erdogan Hinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-16T02:01:12Zoai:repositorio.upt.pt:11328/1170Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:38:19.665732Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
title |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
spellingShingle |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia Khosravi, Sharareh Hotel Management Boutique Hotels Key attributes |
title_short |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
title_full |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
title_fullStr |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
title_full_unstemmed |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
title_sort |
Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia |
author |
Khosravi, Sharareh |
author_facet |
Khosravi, Sharareh Malek, Anahita Ekiz, Erdogan H |
author_role |
author |
author2 |
Malek, Anahita Ekiz, Erdogan H |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Khosravi, Sharareh Malek, Anahita Ekiz, Erdogan H |
dc.subject.por.fl_str_mv |
Hotel Management Boutique Hotels Key attributes |
topic |
Hotel Management Boutique Hotels Key attributes |
description |
The primary objective of this paper is to identify tourists’ perception toward boutique hotel attractive attributes through the detection of those factors that drive guests to this special type of accommodation. Furthermore, this study attempts to find the underlying dimensions of attractive attributes of boutique hotel from tourist after actual experience of this type of accommodation. The empirical study is supported through data from a sample of 133 individuals who stayed in Penang Island boutique hotels. The findings show that hotel guests’ perceptions of boutique hotels characteristics have four dimensions, namely: special services, room features, convenient and hotel design. However, results revealed that boutique hotels attractive elements after the actual experience of tourists have four slightly different dimensions special services, hotel facilities, price and location, and hotel design and image. From findings of this research practical suggestions are made to help hotel operators and those wishing and willing to enter the market. Furthermore, this study can help marketers gain substantial insight in order to market and promote this particular segment of the accommodation industry. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z 2015-05-01T12:23:24Z 2015-05-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11328/1170 http://hdl.handle.net/11328/1170 |
url |
http://hdl.handle.net/11328/1170 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.johat.org/showabstracts.asp?vino=%271201%27 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799134941971218432 |