Perceptions and intentions of adopting the Internet of Things by Generation Z

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Silvana Costa
Data de Publicação: 2019
Outros Autores: Barbosa, Belém, Rocha, Anabela
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/28734
Resumo: The Internet of Things (IoT) represents a new technological revolution expected to impact all aspects of our daily lives in the future. Generation Z is foreseen as playing a fundamental role in the adoption of this type of technology, namely because of their growing importance as a consumer segment, their global role in the society, and in particular their close relationship with technology. However, extant literature on the adoption of IoT disregarded this segment. This paper aims to fulfill this gap, by exploring their knowledge, perceptions, and intentions of adopting IoT. After considering the main contributions in the consumer behavior literature regarding IoT, a qualitative approach was adopted, and 7 semi-structured interviews were conducted with Portuguese consumers aged 18-22. Content analysis was performed following the recommendations by Bardin (1977). The results showed that although Generation Z is not familiar with the concept of the IoT, they expressed a strong desire to integrate IoT technology in their lives, being open to its adoption in all fields of application, including for personal use, at home, and for work. One of the conclusions is that in order to foster the IoT adoption by this Generation, the functional benefits (performance, price, comfort, and safety) should be emphasized, so that the main risks perceived are weakened, namely the financial, performance, and physical risks.
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spelling Perceptions and intentions of adopting the Internet of Things by Generation ZGeneration ZInternet of ThingsIoT adoptionPerceived risksThe Internet of Things (IoT) represents a new technological revolution expected to impact all aspects of our daily lives in the future. Generation Z is foreseen as playing a fundamental role in the adoption of this type of technology, namely because of their growing importance as a consumer segment, their global role in the society, and in particular their close relationship with technology. However, extant literature on the adoption of IoT disregarded this segment. This paper aims to fulfill this gap, by exploring their knowledge, perceptions, and intentions of adopting IoT. After considering the main contributions in the consumer behavior literature regarding IoT, a qualitative approach was adopted, and 7 semi-structured interviews were conducted with Portuguese consumers aged 18-22. Content analysis was performed following the recommendations by Bardin (1977). The results showed that although Generation Z is not familiar with the concept of the IoT, they expressed a strong desire to integrate IoT technology in their lives, being open to its adoption in all fields of application, including for personal use, at home, and for work. One of the conclusions is that in order to foster the IoT adoption by this Generation, the functional benefits (performance, price, comfort, and safety) should be emphasized, so that the main risks perceived are weakened, namely the financial, performance, and physical risks.2020-06-26T12:15:40Z2019-09-30T00:00:00Z2019-09-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/28734eng10.12955/cbup.v7.1346Gonçalves, Silvana CostaBarbosa, BelémRocha, Anabelainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-06T04:26:18Zoai:ria.ua.pt:10773/28734Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-06T04:26:18Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Perceptions and intentions of adopting the Internet of Things by Generation Z
title Perceptions and intentions of adopting the Internet of Things by Generation Z
spellingShingle Perceptions and intentions of adopting the Internet of Things by Generation Z
Gonçalves, Silvana Costa
Generation Z
Internet of Things
IoT adoption
Perceived risks
title_short Perceptions and intentions of adopting the Internet of Things by Generation Z
title_full Perceptions and intentions of adopting the Internet of Things by Generation Z
title_fullStr Perceptions and intentions of adopting the Internet of Things by Generation Z
title_full_unstemmed Perceptions and intentions of adopting the Internet of Things by Generation Z
title_sort Perceptions and intentions of adopting the Internet of Things by Generation Z
author Gonçalves, Silvana Costa
author_facet Gonçalves, Silvana Costa
Barbosa, Belém
Rocha, Anabela
author_role author
author2 Barbosa, Belém
Rocha, Anabela
author2_role author
author
dc.contributor.author.fl_str_mv Gonçalves, Silvana Costa
Barbosa, Belém
Rocha, Anabela
dc.subject.por.fl_str_mv Generation Z
Internet of Things
IoT adoption
Perceived risks
topic Generation Z
Internet of Things
IoT adoption
Perceived risks
description The Internet of Things (IoT) represents a new technological revolution expected to impact all aspects of our daily lives in the future. Generation Z is foreseen as playing a fundamental role in the adoption of this type of technology, namely because of their growing importance as a consumer segment, their global role in the society, and in particular their close relationship with technology. However, extant literature on the adoption of IoT disregarded this segment. This paper aims to fulfill this gap, by exploring their knowledge, perceptions, and intentions of adopting IoT. After considering the main contributions in the consumer behavior literature regarding IoT, a qualitative approach was adopted, and 7 semi-structured interviews were conducted with Portuguese consumers aged 18-22. Content analysis was performed following the recommendations by Bardin (1977). The results showed that although Generation Z is not familiar with the concept of the IoT, they expressed a strong desire to integrate IoT technology in their lives, being open to its adoption in all fields of application, including for personal use, at home, and for work. One of the conclusions is that in order to foster the IoT adoption by this Generation, the functional benefits (performance, price, comfort, and safety) should be emphasized, so that the main risks perceived are weakened, namely the financial, performance, and physical risks.
publishDate 2019
dc.date.none.fl_str_mv 2019-09-30T00:00:00Z
2019-09-30
2020-06-26T12:15:40Z
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url http://hdl.handle.net/10773/28734
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dc.relation.none.fl_str_mv 10.12955/cbup.v7.1346
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