Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v2i21/22.11545 |
Resumo: | At present the application of information and communications technologies (ICT) to the marketing of tourism products has been a major change in hotel marketing. In particular, the use of these tools by the users is having a strong effect in decision-making about the choice of tourist destinations and hotels. This research deepens our knowledge of the use of electronic media by tourists as one of the most powerful tools today to influence consumer behavior. A sample of 1,024 tourists, 648 in Spain and 376 in Portugal, was surveyed in order to analysis questions about the comments of the users of social networks, webs of comments, reservation centers and hotels, and to discover its possible influence, value, or credibility. Results between samples from both countries were compared to test how cultural differences can modify the importance of these variables on the use of electronic media in the purchase of hotel products. |
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Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y PortugalAt present the application of information and communications technologies (ICT) to the marketing of tourism products has been a major change in hotel marketing. In particular, the use of these tools by the users is having a strong effect in decision-making about the choice of tourist destinations and hotels. This research deepens our knowledge of the use of electronic media by tourists as one of the most powerful tools today to influence consumer behavior. A sample of 1,024 tourists, 648 in Spain and 376 in Portugal, was surveyed in order to analysis questions about the comments of the users of social networks, webs of comments, reservation centers and hotels, and to discover its possible influence, value, or credibility. Results between samples from both countries were compared to test how cultural differences can modify the importance of these variables on the use of electronic media in the purchase of hotel products. En los últimos años la introducción de las tecnologías de la información y la comunicación (TIC) en el marketing de productos turísticos ha supuesto el mayor cambio para el marketing hotelero. En concreto, el uso de estas herramientas por parte de los consumidores está teniendo un fuerte impacto en cómo se toman las decisiones en el proceso de elección de los destinos turísticos y los hoteles. Esta investigación profundiza en el conocimiento del uso de los medios electrónicos por los turistas, como una de las herramientas que en la actualidad más pueden influir en el comportamiento del consumidor. Se entrevistó a una muestra 1.024 turistas, 648 en España y 376 en Portugal, con la finalidad de analizar cuestiones como la influencia percibida, valor de la información, credibilidad o afinidad con estos medios electrónicos, en los procesos de compra de productos hoteleros. Se compararon los resultados entre las muestras de ambos países para comprobar cómo las diferencias culturales pueden modificar la importancia de estas variables en el uso de medios electrónicos para la compra de productos hoteleros. Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2014-01-01T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v2i21/22.11545oai:proa.ua.pt:article/11545Journal of Tourism & Development; Vol 2 No 21/22 (2014); 213-222Revista Turismo & Desenvolvimento; vol. 2 n.º 21/22 (2014); 213-2222182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPspahttps://proa.ua.pt/index.php/rtd/article/view/11545https://doi.org/10.34624/rtd.v2i21/22.11545https://proa.ua.pt/index.php/rtd/article/view/11545/7573https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessHernández Mogollón, José ManuelHerrero Crespo, AngelMartín Gutiérrez, Héctor San2022-09-26T10:56:53Zoai:proa.ua.pt:article/11545Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:36.985921Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
title |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
spellingShingle |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal Hernández Mogollón, José Manuel |
title_short |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
title_full |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
title_fullStr |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
title_full_unstemmed |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
title_sort |
Como los comentarios de usuarios en medios electrónicos afectan al proceso de compra de productos hoteleros: un estudio empírico en España y Portugal |
author |
Hernández Mogollón, José Manuel |
author_facet |
Hernández Mogollón, José Manuel Herrero Crespo, Angel Martín Gutiérrez, Héctor San |
author_role |
author |
author2 |
Herrero Crespo, Angel Martín Gutiérrez, Héctor San |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Hernández Mogollón, José Manuel Herrero Crespo, Angel Martín Gutiérrez, Héctor San |
description |
At present the application of information and communications technologies (ICT) to the marketing of tourism products has been a major change in hotel marketing. In particular, the use of these tools by the users is having a strong effect in decision-making about the choice of tourist destinations and hotels. This research deepens our knowledge of the use of electronic media by tourists as one of the most powerful tools today to influence consumer behavior. A sample of 1,024 tourists, 648 in Spain and 376 in Portugal, was surveyed in order to analysis questions about the comments of the users of social networks, webs of comments, reservation centers and hotels, and to discover its possible influence, value, or credibility. Results between samples from both countries were compared to test how cultural differences can modify the importance of these variables on the use of electronic media in the purchase of hotel products. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v2i21/22.11545 oai:proa.ua.pt:article/11545 |
url |
https://doi.org/10.34624/rtd.v2i21/22.11545 |
identifier_str_mv |
oai:proa.ua.pt:article/11545 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/11545 https://doi.org/10.34624/rtd.v2i21/22.11545 https://proa.ua.pt/index.php/rtd/article/view/11545/7573 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 2 No 21/22 (2014); 213-222 Revista Turismo & Desenvolvimento; vol. 2 n.º 21/22 (2014); 213-222 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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