Posted : a new look on social media management
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41237 |
Resumo: | This report discusses the growth of social media management, as well as the increasing adoption of artificial intelligence (AI) in various areas of the industry. The goal of the report is to explore the viability of creating a social media management platform named Posted, that utilizes AI to improve the efficiency and effectiveness of managing social media accounts. The report will address research questions such as the appropriate market for the platform, the demand for such platform, and the requirements for successful market entry. The literature review section discusses concepts such as blue ocean and red ocean strategies, business model innovation, and the adoption of AI in social media management. The research methods section outlines the use of a combination of qualitative and quantitative data collection methods, including interviews and surveys, to gather data and inform the analysis. The results of the analysis show the high potential of a platform such as Posted to integrate the market successfully, due to the current lack of supply in a fundamentally important portion of the market. To succeed, it’s crucial that Posted focuses on a small but profitable market initially, with the goal of future expansions, but also, that it keeps close attention to competitor moves in the same space, while providing a service that focuses on saving the time and money of small and medium businesses. |
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Posted : a new look on social media managementDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis report discusses the growth of social media management, as well as the increasing adoption of artificial intelligence (AI) in various areas of the industry. The goal of the report is to explore the viability of creating a social media management platform named Posted, that utilizes AI to improve the efficiency and effectiveness of managing social media accounts. The report will address research questions such as the appropriate market for the platform, the demand for such platform, and the requirements for successful market entry. The literature review section discusses concepts such as blue ocean and red ocean strategies, business model innovation, and the adoption of AI in social media management. The research methods section outlines the use of a combination of qualitative and quantitative data collection methods, including interviews and surveys, to gather data and inform the analysis. The results of the analysis show the high potential of a platform such as Posted to integrate the market successfully, due to the current lack of supply in a fundamentally important portion of the market. To succeed, it’s crucial that Posted focuses on a small but profitable market initially, with the goal of future expansions, but also, that it keeps close attention to competitor moves in the same space, while providing a service that focuses on saving the time and money of small and medium businesses.Este relatório aborda o crescimento da gestão de redes sociais, bem como a crescente adoção da inteligência artificial (IA) em várias áreas da indústria. O objetivo é explorar a viabilidade de criar uma plataforma de gestão de redes sociais chamada Posted, que utiliza a IA para melhorar a eficiência e eficácia da gestão de contas de redes sociais. O relatório abordará questões de pesquisa, como o mercado adequado para a plataforma, a procura por essa plataforma e os requisitos para a entrada bem-sucedida no mercado. A revisão da literatura discute conceitos como estratégias de oceano azul e oceano vermelho, inovação de modelo de negócio e a adoção da IA na gestão de redes sociais. Os métodos de pesquisa utilizados resultam no uso de uma combinação de métodos de coleta de dados qualitativos e quantitativos, incluindo entrevistas e pesquisas, para recolher dados e impulsionar a análise. III Os resultados da análise mostram o alto potencial de uma plataforma como a Posted para integrar o mercado com sucesso, devido à falta atual de oferta em uma parte fundamentalmente importante do mercado. Para ter sucesso, é crucial que a Posted se concentre inicialmente num mercado pequeno, mas rentável, com o objetivo de futuras expansões, mas também que mantenha atenção próxima aos movimentos de concorrentes no mesmo espaço, enquanto fornece um serviço que se concentra em economizar tempo e dinheiro de pequenas e médias empresas.Xavier, RuteVeritati - Repositório Institucional da Universidade Católica PortuguesaSilva, André Rego de Sousa e2024-01-03T01:30:38Z2023-01-252023-012023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41237TID:203253116enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-09T01:36:58Zoai:repositorio.ucp.pt:10400.14/41237Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:54.206107Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Posted : a new look on social media management |
title |
Posted : a new look on social media management |
spellingShingle |
Posted : a new look on social media management Silva, André Rego de Sousa e Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Posted : a new look on social media management |
title_full |
Posted : a new look on social media management |
title_fullStr |
Posted : a new look on social media management |
title_full_unstemmed |
Posted : a new look on social media management |
title_sort |
Posted : a new look on social media management |
author |
Silva, André Rego de Sousa e |
author_facet |
Silva, André Rego de Sousa e |
author_role |
author |
dc.contributor.none.fl_str_mv |
Xavier, Rute Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Silva, André Rego de Sousa e |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This report discusses the growth of social media management, as well as the increasing adoption of artificial intelligence (AI) in various areas of the industry. The goal of the report is to explore the viability of creating a social media management platform named Posted, that utilizes AI to improve the efficiency and effectiveness of managing social media accounts. The report will address research questions such as the appropriate market for the platform, the demand for such platform, and the requirements for successful market entry. The literature review section discusses concepts such as blue ocean and red ocean strategies, business model innovation, and the adoption of AI in social media management. The research methods section outlines the use of a combination of qualitative and quantitative data collection methods, including interviews and surveys, to gather data and inform the analysis. The results of the analysis show the high potential of a platform such as Posted to integrate the market successfully, due to the current lack of supply in a fundamentally important portion of the market. To succeed, it’s crucial that Posted focuses on a small but profitable market initially, with the goal of future expansions, but also, that it keeps close attention to competitor moves in the same space, while providing a service that focuses on saving the time and money of small and medium businesses. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-25 2023-01 2023-01-25T00:00:00Z 2024-01-03T01:30:38Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41237 TID:203253116 |
url |
http://hdl.handle.net/10400.14/41237 |
identifier_str_mv |
TID:203253116 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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