Ericsson : TV is a new game : diversification strategy for TV & Media business

• Autor(a) principal: Sousa, Mariana Inês Saraiva de
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/18299
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The thesis hereby presented in the form of a case study aims to address the challenges faced by the multinational Ericsson throughout the process of developing a diversification strategy for the TV & Media business and the strategic options made associated to this diversification maneuver. The case study functions as an educational tool since it allows students to apply the strategic frameworks and theoretical concepts learned in class to a real business situation. Ericsson is a Swedish multinational company operating in the Information and Communication Technology (ICT) industry, being a provider of communications technology and services and operating and investing in several business areas, among them the TV & Media business. The corporate business strategies followed by Ericsson, as well as the strategic options taken regarding the TV & Media business, and the analysis to the diversification strategy, as well as to the strategic options taken, constitute interesting topics for discussion in strategy courses, supported by the theoretical concepts and strategy frameworks proposed in the literature review. The proposed reflection focuses on the analysis and evaluation of the strategic decision to diversify into the TV & Media business and the strategic options taken, particularly, the development of the business area through an acquisitions strategy.