Beauty tech: how can technology make a change, creating a more consumer friendly business model

Detalhes bibliográficos
Autor(a) principal: Alves, Maria Margarida Durão Pereira de Nóbrega
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163668
Resumo: A growth in cutting-edge technologies has enabled beauty brands to launch disruptive experiences. Understanding how beauty merges with technology, the present Work Project dives into the Beauty Tech field through the lens of inclusion, sustainability and consumer behavior. Likewise, a quantitative analysis was conducted on consumers aiming to comprehend their behavior, as well as a qualitative analysis towards qualified professionals within these areas. The findings clearly evidence the differences between the beauty market segments – Mass Market, Active Cosmetics, Luxury Beauty and Professional Products, as proposed by the authors –, and the way each of these segments, with their specifications, can take advantage of technology to build an inclusive, sustainable and consumer-friendly business model.
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spelling Beauty tech: how can technology make a change, creating a more consumer friendly business modelBeauty industryBeauty techArtificial intelligenceAugmented realityConsumer behaviorDomínio/Área Científica::Ciências Sociais::Economia e GestãoA growth in cutting-edge technologies has enabled beauty brands to launch disruptive experiences. Understanding how beauty merges with technology, the present Work Project dives into the Beauty Tech field through the lens of inclusion, sustainability and consumer behavior. Likewise, a quantitative analysis was conducted on consumers aiming to comprehend their behavior, as well as a qualitative analysis towards qualified professionals within these areas. The findings clearly evidence the differences between the beauty market segments – Mass Market, Active Cosmetics, Luxury Beauty and Professional Products, as proposed by the authors –, and the way each of these segments, with their specifications, can take advantage of technology to build an inclusive, sustainable and consumer-friendly business model.Castro, João Nuno Lopes deRUNAlves, Maria Margarida Durão Pereira de Nóbrega2024-02-16T15:20:20Z2023-01-202022-12-162023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163668TID:203315065enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:48:14Zoai:run.unl.pt:10362/163668Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:48.767895Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Beauty tech: how can technology make a change, creating a more consumer friendly business model
title Beauty tech: how can technology make a change, creating a more consumer friendly business model
spellingShingle Beauty tech: how can technology make a change, creating a more consumer friendly business model
Alves, Maria Margarida Durão Pereira de Nóbrega
Beauty industry
Beauty tech
Artificial intelligence
Augmented reality
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Beauty tech: how can technology make a change, creating a more consumer friendly business model
title_full Beauty tech: how can technology make a change, creating a more consumer friendly business model
title_fullStr Beauty tech: how can technology make a change, creating a more consumer friendly business model
title_full_unstemmed Beauty tech: how can technology make a change, creating a more consumer friendly business model
title_sort Beauty tech: how can technology make a change, creating a more consumer friendly business model
author Alves, Maria Margarida Durão Pereira de Nóbrega
author_facet Alves, Maria Margarida Durão Pereira de Nóbrega
author_role author
dc.contributor.none.fl_str_mv Castro, João Nuno Lopes de
RUN
dc.contributor.author.fl_str_mv Alves, Maria Margarida Durão Pereira de Nóbrega
dc.subject.por.fl_str_mv Beauty industry
Beauty tech
Artificial intelligence
Augmented reality
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Beauty industry
Beauty tech
Artificial intelligence
Augmented reality
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description A growth in cutting-edge technologies has enabled beauty brands to launch disruptive experiences. Understanding how beauty merges with technology, the present Work Project dives into the Beauty Tech field through the lens of inclusion, sustainability and consumer behavior. Likewise, a quantitative analysis was conducted on consumers aiming to comprehend their behavior, as well as a qualitative analysis towards qualified professionals within these areas. The findings clearly evidence the differences between the beauty market segments – Mass Market, Active Cosmetics, Luxury Beauty and Professional Products, as proposed by the authors –, and the way each of these segments, with their specifications, can take advantage of technology to build an inclusive, sustainable and consumer-friendly business model.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2023-01-20
2023-01-20T00:00:00Z
2024-02-16T15:20:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163668
TID:203315065
url http://hdl.handle.net/10362/163668
identifier_str_mv TID:203315065
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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