E-commerce : impulsive buying in fashion clothes stores

Detalhes bibliográficos
Autor(a) principal: Chaves, Mafalda do Nascimento
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/24827
Resumo: Mestrado Bolonha em Management
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spelling E-commerce : impulsive buying in fashion clothes storesElectronic CommerceE-Impulsive Buying BehaviourOnline ShoppingOnline Fashion Clothes StoresMestrado Bolonha em ManagementThe rising usage of the internet in many nations has revolutionized the way people socialize, learn, govern, and conduct business in recent years. E-commerce transactions are also increasing and are becoming a societal trend. The existence of a simple and convenient online shopping system may encourage impulsive buying behaviour. The digital revolution is the transition from a conventional shopping landscape to E-commerce in which goods and services are supplied electronically. Previous studies have found that online shopping behaviour can be influenced by impulse as well as reasoned considerations of the advantages of E-commerce. Due to the pandemic that we are currently experiencing, consumers' online behaviour has changed, and online purchases have increased. Therefore, it becomes crucial to analyse the factors that lead to online impulse purchases. To explore this topic three theories were used. Theory of Reasoned Action (TRA)-based Web Trust Model to get an overview of the various stages of consumer behaviour when making a purchase, the S-O-R Framework to determine which factors influence online impulsive buying under the context of purchasing clothes and fashion products, and the Theory of Reasoned Action to understand the consequences of E-Impulsive Buying Behaviour. A quantitative method was adopted, based on information obtained through a survey with 261 participants. The research was evaluated using Partial Least Squares (PLS). The study’s findings indicated that Hedonic Social Motivation, Sales Promotion, Social Influence, and Website Security impact E-Impulsive Buying Behaviour. Nevertheless, Website Navigability, Website Visual Appeal, Perceived Website Quality, and Personalized Advertising concluded that the effect is not statistically relevant. Additionally, the outcomes of this investigation indicated that consumers’ E-Impulsive Buying Behaviour has an immediate effect on Regret, and it has no influence on Complain, as this variable was rejected. However, post-purchase regret of online customers who have previously made impulsive purchases may impact their complaint behaviour. It was also stated that complain affects both variables, Return Intention and Return Tendency. Lastly, it was confirmed that between refunding and exchanging products, the most usual is to exchange them.Instituto Superior de Economia e GestãoPicoto, Winnie NgRepositório da Universidade de LisboaChaves, Mafalda do Nascimento2022-07-13T10:21:48Z2022-032022-03-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.5/24827engChaves, Mafalda do Nascimento (2022). “E-commerce : impulsive buying in fashion clothes stores”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestãoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:54:29Zoai:www.repository.utl.pt:10400.5/24827Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:08:47.212728Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv E-commerce : impulsive buying in fashion clothes stores
title E-commerce : impulsive buying in fashion clothes stores
spellingShingle E-commerce : impulsive buying in fashion clothes stores
Chaves, Mafalda do Nascimento
Electronic Commerce
E-Impulsive Buying Behaviour
Online Shopping
Online Fashion Clothes Stores
title_short E-commerce : impulsive buying in fashion clothes stores
title_full E-commerce : impulsive buying in fashion clothes stores
title_fullStr E-commerce : impulsive buying in fashion clothes stores
title_full_unstemmed E-commerce : impulsive buying in fashion clothes stores
title_sort E-commerce : impulsive buying in fashion clothes stores
author Chaves, Mafalda do Nascimento
author_facet Chaves, Mafalda do Nascimento
author_role author
dc.contributor.none.fl_str_mv Picoto, Winnie Ng
Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Chaves, Mafalda do Nascimento
dc.subject.por.fl_str_mv Electronic Commerce
E-Impulsive Buying Behaviour
Online Shopping
Online Fashion Clothes Stores
topic Electronic Commerce
E-Impulsive Buying Behaviour
Online Shopping
Online Fashion Clothes Stores
description Mestrado Bolonha em Management
publishDate 2022
dc.date.none.fl_str_mv 2022-07-13T10:21:48Z
2022-03
2022-03-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/24827
url http://hdl.handle.net/10400.5/24827
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Chaves, Mafalda do Nascimento (2022). “E-commerce : impulsive buying in fashion clothes stores”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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