Understanding online impulsive buying behavior: In the fashion industry

Detalhes bibliográficos
Autor(a) principal: Pinto, Catarina Alexandra Santos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/38592
Resumo: The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, which marketing stimuli trigger impulsive online buying, and, finally, the impact of product characteristics on consumers' impulsive behavior. A qualitative approach was used to reach the study objective, conducted through 16 individual interviews and four focus groups. The results obtained revealed that the COVID-19 pandemic, marketing stimuli, and product characteristics are determinant elements in prompt online impulsive purchases. That is, they all have a significant impact and make the consumer buy impulsively. This study contributes to the existing literature on impulsive online buying, resulting in essential knowledge for marketing regarding developing more appropriate and effective stimuli that can influence online impulsive buying behavior.
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spelling Understanding online impulsive buying behavior: In the fashion industryImpulsive buyingConsumer behaviorOnline shoppingFashion industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, which marketing stimuli trigger impulsive online buying, and, finally, the impact of product characteristics on consumers' impulsive behavior. A qualitative approach was used to reach the study objective, conducted through 16 individual interviews and four focus groups. The results obtained revealed that the COVID-19 pandemic, marketing stimuli, and product characteristics are determinant elements in prompt online impulsive purchases. That is, they all have a significant impact and make the consumer buy impulsively. This study contributes to the existing literature on impulsive online buying, resulting in essential knowledge for marketing regarding developing more appropriate and effective stimuli that can influence online impulsive buying behavior.Santos, FernandoRepositório ComumPinto, Catarina Alexandra Santos2022-01-04T15:16:23Z2021-07-16T00:00:00Z2021-07-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/38592202838242enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T15:25:07Zoai:comum.rcaap.pt:10400.26/38592Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:14:41.156296Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Understanding online impulsive buying behavior: In the fashion industry
title Understanding online impulsive buying behavior: In the fashion industry
spellingShingle Understanding online impulsive buying behavior: In the fashion industry
Pinto, Catarina Alexandra Santos
Impulsive buying
Consumer behavior
Online shopping
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Understanding online impulsive buying behavior: In the fashion industry
title_full Understanding online impulsive buying behavior: In the fashion industry
title_fullStr Understanding online impulsive buying behavior: In the fashion industry
title_full_unstemmed Understanding online impulsive buying behavior: In the fashion industry
title_sort Understanding online impulsive buying behavior: In the fashion industry
author Pinto, Catarina Alexandra Santos
author_facet Pinto, Catarina Alexandra Santos
author_role author
dc.contributor.none.fl_str_mv Santos, Fernando
Repositório Comum
dc.contributor.author.fl_str_mv Pinto, Catarina Alexandra Santos
dc.subject.por.fl_str_mv Impulsive buying
Consumer behavior
Online shopping
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Impulsive buying
Consumer behavior
Online shopping
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, which marketing stimuli trigger impulsive online buying, and, finally, the impact of product characteristics on consumers' impulsive behavior. A qualitative approach was used to reach the study objective, conducted through 16 individual interviews and four focus groups. The results obtained revealed that the COVID-19 pandemic, marketing stimuli, and product characteristics are determinant elements in prompt online impulsive purchases. That is, they all have a significant impact and make the consumer buy impulsively. This study contributes to the existing literature on impulsive online buying, resulting in essential knowledge for marketing regarding developing more appropriate and effective stimuli that can influence online impulsive buying behavior.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-16T00:00:00Z
2021-07-16T00:00:00Z
2022-01-04T15:16:23Z
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/38592
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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