Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach

Detalhes bibliográficos
Autor(a) principal: Kokurina, Valeria
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/49287
Resumo: This Thesis examines the important role of graphic design in improving restaurant branding and menu design using a case study approach. The aim is to explore how effective graphic design strategies can help create a strong brand presence and compelling menu design in the restaurant industry. It includes two design projects: the development of the visual identity for an ice cream restaurant and a salad restaurant. The effectiveness of these graphic design interventions in increasing awareness, attracting customers, and conveying brand personality is analyzed and discussed. The findings provide valuable insight into the world of restaurant branding and the impact of well-executed graphic design on creating a successful business identity.
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spelling Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approachVisual identityGraphic designBrandingThis Thesis examines the important role of graphic design in improving restaurant branding and menu design using a case study approach. The aim is to explore how effective graphic design strategies can help create a strong brand presence and compelling menu design in the restaurant industry. It includes two design projects: the development of the visual identity for an ice cream restaurant and a salad restaurant. The effectiveness of these graphic design interventions in increasing awareness, attracting customers, and conveying brand personality is analyzed and discussed. The findings provide valuable insight into the world of restaurant branding and the impact of well-executed graphic design on creating a successful business identity.Pinto, António GorgelRepositório ComumKokurina, Valeria2024-01-23T17:46:25Z2023-122023-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10400.26/49287TID:203478169enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-25T16:32:44Zoai:comum.rcaap.pt:10400.26/49287Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:57:07.005567Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
title Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
spellingShingle Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
Kokurina, Valeria
Visual identity
Graphic design
Branding
title_short Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
title_full Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
title_fullStr Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
title_full_unstemmed Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
title_sort Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
author Kokurina, Valeria
author_facet Kokurina, Valeria
author_role author
dc.contributor.none.fl_str_mv Pinto, António Gorgel
Repositório Comum
dc.contributor.author.fl_str_mv Kokurina, Valeria
dc.subject.por.fl_str_mv Visual identity
Graphic design
Branding
topic Visual identity
Graphic design
Branding
description This Thesis examines the important role of graphic design in improving restaurant branding and menu design using a case study approach. The aim is to explore how effective graphic design strategies can help create a strong brand presence and compelling menu design in the restaurant industry. It includes two design projects: the development of the visual identity for an ice cream restaurant and a salad restaurant. The effectiveness of these graphic design interventions in increasing awareness, attracting customers, and conveying brand personality is analyzed and discussed. The findings provide valuable insight into the world of restaurant branding and the impact of well-executed graphic design on creating a successful business identity.
publishDate 2023
dc.date.none.fl_str_mv 2023-12
2023-12-01T00:00:00Z
2024-01-23T17:46:25Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/49287
TID:203478169
url http://hdl.handle.net/10400.26/49287
identifier_str_mv TID:203478169
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
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