Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop

Detalhes bibliográficos
Autor(a) principal: Koczor, Nathalie
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9559
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body ShopCorporate social responsibilityMergers and acquisitionsCustomer perceptionsCorporate imageCorporate reputationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis paper studies the effect of Corporate Social Responsibility (CSR) on image and reputation in the case of L’Oréal and its acquisition of The Body Shop. L’Oréal was suffering from negative headlines claiming that its products were animal tested and they expected that the acquisition of The Body Shop in 2006 would change this image. This study investigates whether CSR practices of The Body Shop helped L’Oréal to rebound from the negative headings. Using a sample of 321 respondents for The Body Shop and a sample of 289 respondents for L’Oréal, it is concluded that CSR is an important factor for a company’s success since the results show that CSR campaigns have a statistically significant impact on a company’s reputation and image. Since a CSR strategy is the key to success, this paper ends with recommendations to successfully implement CSR strategies.NSBE - UNLStory, JoanaRUNKoczor, Nathalie2013-05-10T11:12:55Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9559enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:43Zoai:run.unl.pt:10362/9559Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:53.888749Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
title Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
spellingShingle Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
Koczor, Nathalie
Corporate social responsibility
Mergers and acquisitions
Customer perceptions
Corporate image
Corporate reputation
title_short Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
title_full Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
title_fullStr Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
title_full_unstemmed Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
title_sort Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
author Koczor, Nathalie
author_facet Koczor, Nathalie
author_role author
dc.contributor.none.fl_str_mv Story, Joana
RUN
dc.contributor.author.fl_str_mv Koczor, Nathalie
dc.subject.por.fl_str_mv Corporate social responsibility
Mergers and acquisitions
Customer perceptions
Corporate image
Corporate reputation
topic Corporate social responsibility
Mergers and acquisitions
Customer perceptions
Corporate image
Corporate reputation
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2013-05-10T11:12:55Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9559
url http://hdl.handle.net/10362/9559
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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