Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/9559 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body ShopCorporate social responsibilityMergers and acquisitionsCustomer perceptionsCorporate imageCorporate reputationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis paper studies the effect of Corporate Social Responsibility (CSR) on image and reputation in the case of L’Oréal and its acquisition of The Body Shop. L’Oréal was suffering from negative headlines claiming that its products were animal tested and they expected that the acquisition of The Body Shop in 2006 would change this image. This study investigates whether CSR practices of The Body Shop helped L’Oréal to rebound from the negative headings. Using a sample of 321 respondents for The Body Shop and a sample of 289 respondents for L’Oréal, it is concluded that CSR is an important factor for a company’s success since the results show that CSR campaigns have a statistically significant impact on a company’s reputation and image. Since a CSR strategy is the key to success, this paper ends with recommendations to successfully implement CSR strategies.NSBE - UNLStory, JoanaRUNKoczor, Nathalie2013-05-10T11:12:55Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9559enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:43Zoai:run.unl.pt:10362/9559Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:53.888749Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
title |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
spellingShingle |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop Koczor, Nathalie Corporate social responsibility Mergers and acquisitions Customer perceptions Corporate image Corporate reputation |
title_short |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
title_full |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
title_fullStr |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
title_full_unstemmed |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
title_sort |
Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop |
author |
Koczor, Nathalie |
author_facet |
Koczor, Nathalie |
author_role |
author |
dc.contributor.none.fl_str_mv |
Story, Joana RUN |
dc.contributor.author.fl_str_mv |
Koczor, Nathalie |
dc.subject.por.fl_str_mv |
Corporate social responsibility Mergers and acquisitions Customer perceptions Corporate image Corporate reputation |
topic |
Corporate social responsibility Mergers and acquisitions Customer perceptions Corporate image Corporate reputation |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01 2012-01-01T00:00:00Z 2013-05-10T11:12:55Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9559 |
url |
http://hdl.handle.net/10362/9559 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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