The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19

• Autor(a) principal: Mendes, Leonor Vitória da Costa
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27004
• topic: Comportamento do consumidor -- Consumer behavior; Fast Moving Consumer Goods (FMCG); COVID-19

Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19.