The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/27004 |
Resumo: | Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19. |
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The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19Comportamento do consumidor -- Consumer behaviorFast Moving Consumer Goods (FMCG)COVID-19Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19.Fast Moving Consumer Goods (FMCG) são produtos que fazem parte da vida quotidiana de todos os seres humanos. Uma vez que, estes produtos são comprados e utilizados regularmente e, em loop, são de facto um tópico de vários estudos. Este é um deles. Esta dissertação explora os comportamentos de compra, consumo e pós-compra dos indivíduos relativamente aos caldos culinários. Mais do que isso, este estudo foi realizado durante a era covid-19 com o objetivo de estudar uma possível mudança nos hábitos dos consumidores. Os dados foram recolhidos recorrendo a uma metodologia In Situ. Quando comparada com as entrevistas tradicionais, esta abordagem representa uma forma mais transparente e próxima da realidade de recolher as opiniões dos indivíduos sobre um tema específico. Os resultados obtidos proporcionam conhecimentos importantes aos retalhistas de FMCG, especialmente porque ainda têm que comercializar os seus produtos num mundo em que existe covid-19.2023-11-18T00:00:00Z2022-11-18T00:00:00Z2022-11-182022-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27004TID:203134699engMendes, Leonor Vitória da Costainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-03T01:18:01Zoai:repositorio.iscte-iul.pt:10071/27004Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:25:28.566199Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
title |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
spellingShingle |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 Mendes, Leonor Vitória da Costa Comportamento do consumidor -- Consumer behavior Fast Moving Consumer Goods (FMCG) COVID-19 |
title_short |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
title_full |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
title_fullStr |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
title_full_unstemmed |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
title_sort |
The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 |
author |
Mendes, Leonor Vitória da Costa |
author_facet |
Mendes, Leonor Vitória da Costa |
author_role |
author |
dc.contributor.author.fl_str_mv |
Mendes, Leonor Vitória da Costa |
dc.subject.por.fl_str_mv |
Comportamento do consumidor -- Consumer behavior Fast Moving Consumer Goods (FMCG) COVID-19 |
topic |
Comportamento do consumidor -- Consumer behavior Fast Moving Consumer Goods (FMCG) COVID-19 |
description |
Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-11-18T00:00:00Z 2022-11-18 2022-10 2023-11-18T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/27004 TID:203134699 |
url |
http://hdl.handle.net/10071/27004 |
identifier_str_mv |
TID:203134699 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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