The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19

Detalhes bibliográficos
Autor(a) principal: Mendes, Leonor Vitória da Costa
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/27004
Resumo: Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19.
id RCAP_5ab17901ab6b6ce6ec4c8132aa22adfb
oai_identifier_str oai:repositorio.iscte-iul.pt:10071/27004
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19Comportamento do consumidor -- Consumer behaviorFast Moving Consumer Goods (FMCG)COVID-19Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19.Fast Moving Consumer Goods (FMCG) são produtos que fazem parte da vida quotidiana de todos os seres humanos. Uma vez que, estes produtos são comprados e utilizados regularmente e, em loop, são de facto um tópico de vários estudos. Este é um deles. Esta dissertação explora os comportamentos de compra, consumo e pós-compra dos indivíduos relativamente aos caldos culinários. Mais do que isso, este estudo foi realizado durante a era covid-19 com o objetivo de estudar uma possível mudança nos hábitos dos consumidores. Os dados foram recolhidos recorrendo a uma metodologia In Situ. Quando comparada com as entrevistas tradicionais, esta abordagem representa uma forma mais transparente e próxima da realidade de recolher as opiniões dos indivíduos sobre um tema específico. Os resultados obtidos proporcionam conhecimentos importantes aos retalhistas de FMCG, especialmente porque ainda têm que comercializar os seus produtos num mundo em que existe covid-19.2023-11-18T00:00:00Z2022-11-18T00:00:00Z2022-11-182022-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27004TID:203134699engMendes, Leonor Vitória da Costainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-03T01:18:01Zoai:repositorio.iscte-iul.pt:10071/27004Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:25:28.566199Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
title The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
spellingShingle The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
Mendes, Leonor Vitória da Costa
Comportamento do consumidor -- Consumer behavior
Fast Moving Consumer Goods (FMCG)
COVID-19
title_short The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
title_full The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
title_fullStr The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
title_full_unstemmed The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
title_sort The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19
author Mendes, Leonor Vitória da Costa
author_facet Mendes, Leonor Vitória da Costa
author_role author
dc.contributor.author.fl_str_mv Mendes, Leonor Vitória da Costa
dc.subject.por.fl_str_mv Comportamento do consumidor -- Consumer behavior
Fast Moving Consumer Goods (FMCG)
COVID-19
topic Comportamento do consumidor -- Consumer behavior
Fast Moving Consumer Goods (FMCG)
COVID-19
description Fast Moving Consumer Goods (FMCG) are products that are a part of everyday lives of all human beings. Because these products are bought and used regularly and, on a loop, they are indeed a matter of several studies. This is one of them. This dissertation explores the shopping, consumption, and post purchase behaviours of individuals regarding culinary broths. More than that, this study was conducted during the covid-19 era in order to determine a change of habits. Resorting to an In Situ methodology, the data was collected. This approach represents a transparent and closer to reality way of gathering individuals’ opinions on a specific topic when compared to in-depth interviews. The results provide valuable insights for FMCG retailers when selling their products in a world that still coexists with covid-19.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-18T00:00:00Z
2022-11-18
2022-10
2023-11-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/27004
TID:203134699
url http://hdl.handle.net/10071/27004
identifier_str_mv TID:203134699
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799134817519927296