Ambivalent sexism and sexual harassment in South Korean dramas: A content analysis of two romantic k-dramas

• Autor(a) principal: Passiglia, Ginevra
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27367
• topic: Análise de conteúdo -- Content analysis; K-drama; Ambivalent sexism; Assédio sexual -- Sexual harassment; Gender stereotypes; Sexismo ambivalente; Estereótipos de género

In the past few years South Korean Dramas gained popularity among TV-Show viewers all over the world. The main reasons for this success can be traced back to the photography, the setting, but mostly the way the romantic plot is developed and romantic relationships are portrayed. With the economical and industrial growth of the last decades, Confucianist South Korea also faced societal change, which revolved around the evolution of South Korean women’s role in society. Nonetheless, with the recent rise of anti-feminism movements, sexism and sexual harassment still represent an issue in contemporary South Korea. In order to verify the presence of these societal problems in Korean dramas, a content analysis of two of the most famous k-dramas (Boys Over Flowers, representing the 2000s, and What’s Wrong With Secretary Kim? for the 2010s) was conducted using the Ambivalent Sexism framework and the Sexual Experience Questionnaire (SEQ-DoD). Results showed that both k-dramas displayed scenes related to sexism and sexual harassment, with the former more depicted in the most recent k-drama and the latter in the older one. Correlations and associations between the subcategories of each framework and violent behaviors shown by the male protagonist were explored in relation to the plots, while differences and similarities between the two timelines and the dramas’ characters in terms of sexist beliefs and sexual harassment behaviors were analyzed.