Sustainable swimwear in Portugal : perceptions and purchase intentions
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/29715 |
Resumo: | Sustainable products are a rising trend in Portugal since concerns about the environment have been increasing over the last years. The fashion industry did not let the opportunity escape, and over this year, the appearance of sustainable swimwear made of recycled or upcycled materials has boosted. Hence, the present dissertation aims to explore the Portuguese females’ perceptions and purchase intentions towards sustainable swimwear products. Thus, three research questions were answered: (1) Who is the consumer, (2) What are the main drivers that lead to intentions of purchase, and (3) What are the main barriers that prevent consumers from purchasing the product. For this purpose, past literature was reviewed, and two methodologies were conducted: eight in-depth interviews and an online survey (418 participants). Results indicated that the Portuguese female consumer is a young adult, with high levels of education and with a monthly income between 1001€-1500€. Under a comparative analysis, the main drivers of purchase intentions found were knowledge about the environment, sustainable lifestyle, and psychographic factors. Lastly, the main barriers to the purchase were lack of information about the product, hard purchase access, and price. |
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Sustainable swimwear in Portugal : perceptions and purchase intentionsSustainabilityEcologicalSustainable swimwearFashionIntentionsPurchaseSustentabilidadeEcológicoBiquínis sustentáveisModaIntençõesCompraDomínio/Área Científica::Ciências Sociais::Economia e GestãoSustainable products are a rising trend in Portugal since concerns about the environment have been increasing over the last years. The fashion industry did not let the opportunity escape, and over this year, the appearance of sustainable swimwear made of recycled or upcycled materials has boosted. Hence, the present dissertation aims to explore the Portuguese females’ perceptions and purchase intentions towards sustainable swimwear products. Thus, three research questions were answered: (1) Who is the consumer, (2) What are the main drivers that lead to intentions of purchase, and (3) What are the main barriers that prevent consumers from purchasing the product. For this purpose, past literature was reviewed, and two methodologies were conducted: eight in-depth interviews and an online survey (418 participants). Results indicated that the Portuguese female consumer is a young adult, with high levels of education and with a monthly income between 1001€-1500€. Under a comparative analysis, the main drivers of purchase intentions found were knowledge about the environment, sustainable lifestyle, and psychographic factors. Lastly, the main barriers to the purchase were lack of information about the product, hard purchase access, and price.Produtos sustentáveis são uma tendência emergente em Portugal, desde o aumento das preocupações ambientais nos últimos anos. A indústria de moda não deixou escapar esta oportunidade e no último ano houve um reforço do aparecimento de biquínis sustentáveis feitos através de materiais reciclados ou reaproveitados. Desta maneira, o principal objetivo da presente dissertação é a exploração das perceções e intenções de compra da mulher portuguesa relativamente a biquínis sustentáveis. Assim, três questões de pesquisa foram respondidas: (1) Quem é a consumidora, (2) Quais são principais fatores que influenciam a intenção de compra e (3) Quais são as principais barreiras que fazem com que os consumidores não comprem o produto. Com este propósito, literatura sobre o tema foi revista e duas metodologias de pesquisa foram utilizadas: oito entrevistas e um questionário online (418 participantes). Os resultados indicam que a consumidora portuguesa é uma jovem adulta com um nível de educação elevado e um rendimento mensal entre 1001€-1500€. Através de uma análise comparativa, os principais fatores que influenciam a intenção de compra são o conhecimento sobre o meio ambiente, um estilo de vida sustentável e fatores psicográficos. Por último, as principais barreiras à compra identificadas foram a falta de informação acerca do produto, o difícil acesso à compra e o preço.Rita, Miguel Fontes Casegas CorreiaVeritati - Repositório Institucional da Universidade Católica PortuguesaGirão, Teresa Limpo de Lacerda Pestana2020-02-27T15:01:15Z2020-01-2820202020-01-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29715TID:202440249enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:35:16Zoai:repositorio.ucp.pt:10400.14/29715Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:53.286454Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
title |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
spellingShingle |
Sustainable swimwear in Portugal : perceptions and purchase intentions Girão, Teresa Limpo de Lacerda Pestana Sustainability Ecological Sustainable swimwear Fashion Intentions Purchase Sustentabilidade Ecológico Biquínis sustentáveis Moda Intenções Compra Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
title_full |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
title_fullStr |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
title_full_unstemmed |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
title_sort |
Sustainable swimwear in Portugal : perceptions and purchase intentions |
author |
Girão, Teresa Limpo de Lacerda Pestana |
author_facet |
Girão, Teresa Limpo de Lacerda Pestana |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Fontes Casegas Correia Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Girão, Teresa Limpo de Lacerda Pestana |
dc.subject.por.fl_str_mv |
Sustainability Ecological Sustainable swimwear Fashion Intentions Purchase Sustentabilidade Ecológico Biquínis sustentáveis Moda Intenções Compra Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Sustainability Ecological Sustainable swimwear Fashion Intentions Purchase Sustentabilidade Ecológico Biquínis sustentáveis Moda Intenções Compra Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Sustainable products are a rising trend in Portugal since concerns about the environment have been increasing over the last years. The fashion industry did not let the opportunity escape, and over this year, the appearance of sustainable swimwear made of recycled or upcycled materials has boosted. Hence, the present dissertation aims to explore the Portuguese females’ perceptions and purchase intentions towards sustainable swimwear products. Thus, three research questions were answered: (1) Who is the consumer, (2) What are the main drivers that lead to intentions of purchase, and (3) What are the main barriers that prevent consumers from purchasing the product. For this purpose, past literature was reviewed, and two methodologies were conducted: eight in-depth interviews and an online survey (418 participants). Results indicated that the Portuguese female consumer is a young adult, with high levels of education and with a monthly income between 1001€-1500€. Under a comparative analysis, the main drivers of purchase intentions found were knowledge about the environment, sustainable lifestyle, and psychographic factors. Lastly, the main barriers to the purchase were lack of information about the product, hard purchase access, and price. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-02-27T15:01:15Z 2020-01-28 2020 2020-01-28T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/29715 TID:202440249 |
url |
http://hdl.handle.net/10400.14/29715 |
identifier_str_mv |
TID:202440249 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131948426199040 |