EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY

Detalhes bibliográficos
Autor(a) principal: Veríssimo, Medéia
Data de Publicação: 2013
Outros Autores: Loureiro, Sandra Maria Correia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/429
Resumo: The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.
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spelling EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRYThe main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.University of Algarve2013-04-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/429Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-3022182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/429https://tmstudies.net/index.php/ectms/article/view/429/701Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessVeríssimo, MedéiaLoureiro, Sandra Maria Correia2023-12-27T10:25:11Zoai:ojs.pkp.sfu.ca:article/429Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:17.076423Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
title EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
spellingShingle EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
Veríssimo, Medéia
title_short EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
title_full EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
title_fullStr EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
title_full_unstemmed EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
title_sort EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY
author Veríssimo, Medéia
author_facet Veríssimo, Medéia
Loureiro, Sandra Maria Correia
author_role author
author2 Loureiro, Sandra Maria Correia
author2_role author
dc.contributor.author.fl_str_mv Veríssimo, Medéia
Loureiro, Sandra Maria Correia
description The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.
publishDate 2013
dc.date.none.fl_str_mv 2013-04-11
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/429
url https://tmstudies.net/index.php/ectms/article/view/429
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/429
https://tmstudies.net/index.php/ectms/article/view/429/701
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302
Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302
Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302
Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 296-302
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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