Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123799 |
Resumo: | The recent law decree 162/2019 opened the door to numerous opportunities within collective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and supportthe decisions. |
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Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategySolar communitiesSolar energyMarketing strategyCollective self-consumptionEDP comercialDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe recent law decree 162/2019 opened the door to numerous opportunities within collective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and supportthe decisions.Sodagar, Nina RitaRUNAraújo, Vasco Morais Vieira de2021-01-192021-012026-01-01T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123799TID:202742350enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:15Zoai:run.unl.pt:10362/123799Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:13.830481Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
title |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
spellingShingle |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy Araújo, Vasco Morais Vieira de Solar communities Solar energy Marketing strategy Collective self-consumption EDP comercial Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
title_full |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
title_fullStr |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
title_full_unstemmed |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
title_sort |
Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy |
author |
Araújo, Vasco Morais Vieira de |
author_facet |
Araújo, Vasco Morais Vieira de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Sodagar, Nina Rita RUN |
dc.contributor.author.fl_str_mv |
Araújo, Vasco Morais Vieira de |
dc.subject.por.fl_str_mv |
Solar communities Solar energy Marketing strategy Collective self-consumption EDP comercial Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Solar communities Solar energy Marketing strategy Collective self-consumption EDP comercial Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The recent law decree 162/2019 opened the door to numerous opportunities within collective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and supportthe decisions. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-19 2021-01 2021-01-19T00:00:00Z 2026-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123799 TID:202742350 |
url |
http://hdl.handle.net/10362/123799 |
identifier_str_mv |
TID:202742350 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138057817948160 |