Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver

Detalhes bibliográficos
Autor(a) principal: Sodagar, Nina
Data de Publicação: 2017
Outros Autores: Dias, Ana Beatriz Gonçalves, Tavares, Barbara Ruivo, Lourenço, Carolina Pereira Lima Tomás, Faneli, Francesco
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/25211
Resumo: The energy market in Portugal has undergone severe changes currently, with liberalization and consumer empowerment changing the competitive landscape. Currently the market leader, EDP Comercial is in need to innovate constantly and find new profitable opportunities in the market to sustain its position and capture new emerging trends in the market, like renewable energy. This report carefully analyses ways to monetize opportunities regarding renewable energy sources. As the result from extensive marketing analysis, a complete marketing and communications plan was developed for edp + solar, a revolutionizing rental based model that allows everyone to have access to solar energy.
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spelling Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driverGroup projectEDP comercialMarketing planRenewablesSharing energy solutionsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe energy market in Portugal has undergone severe changes currently, with liberalization and consumer empowerment changing the competitive landscape. Currently the market leader, EDP Comercial is in need to innovate constantly and find new profitable opportunities in the market to sustain its position and capture new emerging trends in the market, like renewable energy. This report carefully analyses ways to monetize opportunities regarding renewable energy sources. As the result from extensive marketing analysis, a complete marketing and communications plan was developed for edp + solar, a revolutionizing rental based model that allows everyone to have access to solar energy.Velosa, JorgeRUNSodagar, NinaDias, Ana Beatriz GonçalvesTavares, Barbara RuivoLourenço, Carolina Pereira Lima TomásFaneli, Francesco2020-01-20T01:30:31Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/25211TID:201715961enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:13:14Zoai:run.unl.pt:10362/25211Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:14.376176Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
Group project
title Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
spellingShingle Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
Sodagar, Nina
EDP comercial
Marketing plan
Renewables
Sharing energy solutions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
title_full Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
title_fullStr Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
title_full_unstemmed Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
title_sort Development of a marketing plan for a new business model of EDP Comercial or how can EDP Be the Uber and not the taxi driver
author Sodagar, Nina
author_facet Sodagar, Nina
Dias, Ana Beatriz Gonçalves
Tavares, Barbara Ruivo
Lourenço, Carolina Pereira Lima Tomás
Faneli, Francesco
author_role author
author2 Dias, Ana Beatriz Gonçalves
Tavares, Barbara Ruivo
Lourenço, Carolina Pereira Lima Tomás
Faneli, Francesco
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Sodagar, Nina
Dias, Ana Beatriz Gonçalves
Tavares, Barbara Ruivo
Lourenço, Carolina Pereira Lima Tomás
Faneli, Francesco
dc.subject.por.fl_str_mv EDP comercial
Marketing plan
Renewables
Sharing energy solutions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic EDP comercial
Marketing plan
Renewables
Sharing energy solutions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The energy market in Portugal has undergone severe changes currently, with liberalization and consumer empowerment changing the competitive landscape. Currently the market leader, EDP Comercial is in need to innovate constantly and find new profitable opportunities in the market to sustain its position and capture new emerging trends in the market, like renewable energy. This report carefully analyses ways to monetize opportunities regarding renewable energy sources. As the result from extensive marketing analysis, a complete marketing and communications plan was developed for edp + solar, a revolutionizing rental based model that allows everyone to have access to solar energy.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2020-01-20T01:30:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/25211
TID:201715961
url http://hdl.handle.net/10362/25211
identifier_str_mv TID:201715961
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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