Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”

• Autor(a) principal: Canha, Nuno Miguel Lira
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/11554
• topic: Hospitality; Business plan; Strategy; Cost efficiency; Hotelaria; Plano de negócios; Estratégia; Eficiência nos custos

Tourism has become one of the most significant industries in the whole world, being in continuous change, either due the appearance of new types of offer, but also due the changes on the demand side, both influenced by the globalization and the internet, which increased the number of tourist and changed their motivations and behaviors. This way, and in order to compete and grow in this industry, it is crucial to define a suitable strategy. This applied project is based on the creation of a centrally located three-star hotel in the city of Lisbon – Lisbon Journey Hotel – through the rehabilitation of an existing building in Avenida da Liberdade. The main goal of the hotel is to offer a good Bed & Breakfast service at a very competitive price, aiming, primarily, to reach people who travel for professional reasons, but also the city-breakers. Regarding to Food and Beverage services, the Hotel will not have any Bar or Restaurant available. A competitive pricing will be based on a strategy of cost leadership through the optimization of operations and processes. The business plan presents firstly an environmental and market analysis, highlighting Lisbon’s current hospitality industry and competition. After that, it defines the Hotel’s target and positioning, as well as the strategy to pursue. Finally, it identifies the resources and investments required to implement and exploit the Hotel, followed by an economic and financial analysis that evaluate and support the project.