Linguistic and cultural criteria affecting global e-commerce
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10773/34936 |
Resumo: | The internet is influencing all aspects of life and the way business is conducted has not been an exception towards these rapid changes. Electronic commerce (e-commerce) has been available for more than two decades. However, there are numerous customers who still resist interacting with e-commerce. Thus, the question has been raised regarding criteria affecting the unwillingness of potential customers, whose extent of willingness varies from one nation to another. The objective of this dissertation is to determine cultural and linguistic criteria influencing the interaction with e-commerce. In this regard, a literature review was first carried out to distinguish these criteria. In brief, cultural criteria were explored based on Hofstede’s cultural theory and dimensions and linguistic criteria were explored based on various forms of forming relations between customers and vendors. Further on, based on the main keywords of “culture”, “language” and “e-commerce” within Web of Science (WoS) core collection, bibliographic records published in this field were gathered. These bibliographic records were further analyzed based on particular scientometric parameters both via WoS analyzer and CiteSpace software. Then, according to the conducted literature review and results obtained regarding the keyword analysis of scientometric study, a questionnaire was designed addressing the range of cultural and linguistic criteria affecting e-commerce. This questionnaire was distributed among community members of University Aveiro. Via the application of a fuzzy Delphi approach, the determined criteria were ranked. It was observed that the respondents value reviews of the product more than other factors. Environmentally friendly delivery services and packaging of products, the state of mind, and the influence of sales and promotion, respectively, occupied the following positions. Further on via IBM SPSS software the data collected from the ranking questions were proven to be random and consequently these results can be expanded to the whole population. Then, within IBM SPSS software, Cronbach's alpha coefficient of these data were calculated. In spite of being between the range of 0 to 1, the obtained amount for this coefficient was calculated to be 0.599 which is less than 0.7 and as a result these data are not reliable. For future work, repeating the distribution of this survey to a larger population to obtain greater reliability is suggested. |
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Linguistic and cultural criteria affecting global e-commerceCultureLanguageE-commerceTrustScientometricPriority criteriaThe internet is influencing all aspects of life and the way business is conducted has not been an exception towards these rapid changes. Electronic commerce (e-commerce) has been available for more than two decades. However, there are numerous customers who still resist interacting with e-commerce. Thus, the question has been raised regarding criteria affecting the unwillingness of potential customers, whose extent of willingness varies from one nation to another. The objective of this dissertation is to determine cultural and linguistic criteria influencing the interaction with e-commerce. In this regard, a literature review was first carried out to distinguish these criteria. In brief, cultural criteria were explored based on Hofstede’s cultural theory and dimensions and linguistic criteria were explored based on various forms of forming relations between customers and vendors. Further on, based on the main keywords of “culture”, “language” and “e-commerce” within Web of Science (WoS) core collection, bibliographic records published in this field were gathered. These bibliographic records were further analyzed based on particular scientometric parameters both via WoS analyzer and CiteSpace software. Then, according to the conducted literature review and results obtained regarding the keyword analysis of scientometric study, a questionnaire was designed addressing the range of cultural and linguistic criteria affecting e-commerce. This questionnaire was distributed among community members of University Aveiro. Via the application of a fuzzy Delphi approach, the determined criteria were ranked. It was observed that the respondents value reviews of the product more than other factors. Environmentally friendly delivery services and packaging of products, the state of mind, and the influence of sales and promotion, respectively, occupied the following positions. Further on via IBM SPSS software the data collected from the ranking questions were proven to be random and consequently these results can be expanded to the whole population. Then, within IBM SPSS software, Cronbach's alpha coefficient of these data were calculated. In spite of being between the range of 0 to 1, the obtained amount for this coefficient was calculated to be 0.599 which is less than 0.7 and as a result these data are not reliable. For future work, repeating the distribution of this survey to a larger population to obtain greater reliability is suggested.A Internet tem vindo a conquistar todos os aspetos da vida, e a forma como os negócios são conduzidos não tem sido exceção face a essas rápidas mudanças. O comércio eletrónico (e-commerce) está integrado na sociedade há mais de duas décadas. No entanto, após a eclosão do COVID-19, a importância do comércio eletrónico foi colmatada, tem havido inúmeras pessoas que ainda resistem em interagir com o e-commerce. Assim, levantou-se uma questão sobre os critérios que afetam a falta de vontade de potenciais clientes, onde esta varia de uma nação para outra. O objetivo desta dissertação é determinar critérios culturais e linguísticos que influenciam a interação com o comércio eletrónico. Nesse sentido, primeiro foi realizada uma revisão de literatura para distinguir esses critérios. Os critérios culturais foram explorados com base na teoria cultural de Hofstede e as dimensões e os critérios relacionados com a língua foram explorados com base nas várias formas de formar relações entre clientes e fornecedores. A seguir, com base nas principais palavras-chave “cultura”, “linguagem” e “e-commerce” da coleção principal da Web of Science (WoS), foram reunidos registos bibliográficos publicados nessa área. Esses registos bibliográficos foram posteriormente analisados com base em alguns parâmetros cienciométricos tanto pelo analisador WoS quanto pelo software CiteSpace. Em seguida, de acordo com a revisão de literatura realizada e os resultados obtidos com a análise de palavras-chave do estudo cientométrico, foi elaborado um questionário abordando os critérios culturais e linguísticos diferenciados que afetam o comércio eletrónico. Este questionário foi distribuído entre os membros da comunidade da Universidade de Aveiro. Através da aplicação da abordagem Fuzzy Delphi, esses critérios foram classificados. Observou-se que os participantes valorizam mais a avaliação do produto do que outros fatores. O respeito ao meio ambiente, os serviços de entrega bem como a embalagem dos produtos, o estado de espírito e a influência das vendas e da promoção, ficaram nos lugares a seguir neste ranking, respetivamente. Mais adiante, no software IBM SPSS, os dados recolhidos das perguntas de classificação provaram ser aleatórios e, consequentemente, esses resultados podem ser expandidos para toda a população. Em seguida, dentro do software IBM SPSS, foi calculado o coeficiente alfa de Cronbach desses mesmos dados. Apesar de estar na faixa de 0 a 1, o valor obtido para este coeficiente foi calculado em 0,599, que é menor que 0,7 e, como resultado, esses dados não são confiáveis. Para trabalhos futuros, sugere-se por esta dissertação repetir a distribuição desta pesquisa para uma população maior e reunir os dados para obter confiabilidade.2023-07-28T00:00:00Z2022-07-25T00:00:00Z2022-07-25info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10773/34936engMohammad, Firouzeh Aghainfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:07:20Zoai:ria.ua.pt:10773/34936Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:06:05.792089Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Linguistic and cultural criteria affecting global e-commerce |
title |
Linguistic and cultural criteria affecting global e-commerce |
spellingShingle |
Linguistic and cultural criteria affecting global e-commerce Mohammad, Firouzeh Agha Culture Language E-commerce Trust Scientometric Priority criteria |
title_short |
Linguistic and cultural criteria affecting global e-commerce |
title_full |
Linguistic and cultural criteria affecting global e-commerce |
title_fullStr |
Linguistic and cultural criteria affecting global e-commerce |
title_full_unstemmed |
Linguistic and cultural criteria affecting global e-commerce |
title_sort |
Linguistic and cultural criteria affecting global e-commerce |
author |
Mohammad, Firouzeh Agha |
author_facet |
Mohammad, Firouzeh Agha |
author_role |
author |
dc.contributor.author.fl_str_mv |
Mohammad, Firouzeh Agha |
dc.subject.por.fl_str_mv |
Culture Language E-commerce Trust Scientometric Priority criteria |
topic |
Culture Language E-commerce Trust Scientometric Priority criteria |
description |
The internet is influencing all aspects of life and the way business is conducted has not been an exception towards these rapid changes. Electronic commerce (e-commerce) has been available for more than two decades. However, there are numerous customers who still resist interacting with e-commerce. Thus, the question has been raised regarding criteria affecting the unwillingness of potential customers, whose extent of willingness varies from one nation to another. The objective of this dissertation is to determine cultural and linguistic criteria influencing the interaction with e-commerce. In this regard, a literature review was first carried out to distinguish these criteria. In brief, cultural criteria were explored based on Hofstede’s cultural theory and dimensions and linguistic criteria were explored based on various forms of forming relations between customers and vendors. Further on, based on the main keywords of “culture”, “language” and “e-commerce” within Web of Science (WoS) core collection, bibliographic records published in this field were gathered. These bibliographic records were further analyzed based on particular scientometric parameters both via WoS analyzer and CiteSpace software. Then, according to the conducted literature review and results obtained regarding the keyword analysis of scientometric study, a questionnaire was designed addressing the range of cultural and linguistic criteria affecting e-commerce. This questionnaire was distributed among community members of University Aveiro. Via the application of a fuzzy Delphi approach, the determined criteria were ranked. It was observed that the respondents value reviews of the product more than other factors. Environmentally friendly delivery services and packaging of products, the state of mind, and the influence of sales and promotion, respectively, occupied the following positions. Further on via IBM SPSS software the data collected from the ranking questions were proven to be random and consequently these results can be expanded to the whole population. Then, within IBM SPSS software, Cronbach's alpha coefficient of these data were calculated. In spite of being between the range of 0 to 1, the obtained amount for this coefficient was calculated to be 0.599 which is less than 0.7 and as a result these data are not reliable. For future work, repeating the distribution of this survey to a larger population to obtain greater reliability is suggested. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07-25T00:00:00Z 2022-07-25 2023-07-28T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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