The electronic word-of-mouth in rural tourism: the case of schist villages

Detalhes bibliográficos
Autor(a) principal: Santos, Marta Isabel Henriques Parente dos
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/15761
Resumo: The rural area has undergone many transformations in terms of functionality and identity resulting in an attempt to grow tourism to improve environmental, economic, social and cultural promotion, preservation and revitalization of these areas when compared to urban spaces that are much more developed. In this way, tourism in rural areas (TER) in Portugal is seen as a driving force for the community development and its entire surrounding. Over the years, technologies have been constantly evolving. This has been reflected in people’s decision-making process and, consequently, how they purchase their products and services. Tourists increasingly use online reviews made by other users in their travel planning, which contain descriptive comments and/or a rating system, named as electronic word-of-mouth (eWOM). In this way, this study intends to understand the evolution of the eWOM in rural tourism, by studying the main characteristics that influence consumers’ satisfaction. To that end, the content of the comments and quantitative classification of Schist Villages lodgings on the platforms of TripAdvisor and Facebook were studied, using extraction, polarity and frequency techniques as well as the SPSS program for the analysis.
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spelling The electronic word-of-mouth in rural tourism: the case of schist villagesRural tourismSchist villagesOnline reviewsPolarityTurismoTurismo ruralInternetSatisfação do clienteClassificaçãoMarketing turísticoThe rural area has undergone many transformations in terms of functionality and identity resulting in an attempt to grow tourism to improve environmental, economic, social and cultural promotion, preservation and revitalization of these areas when compared to urban spaces that are much more developed. In this way, tourism in rural areas (TER) in Portugal is seen as a driving force for the community development and its entire surrounding. Over the years, technologies have been constantly evolving. This has been reflected in people’s decision-making process and, consequently, how they purchase their products and services. Tourists increasingly use online reviews made by other users in their travel planning, which contain descriptive comments and/or a rating system, named as electronic word-of-mouth (eWOM). In this way, this study intends to understand the evolution of the eWOM in rural tourism, by studying the main characteristics that influence consumers’ satisfaction. To that end, the content of the comments and quantitative classification of Schist Villages lodgings on the platforms of TripAdvisor and Facebook were studied, using extraction, polarity and frequency techniques as well as the SPSS program for the analysis.O espaço rural tem sofrido muitas transformações em termos de funcionalidade e de identidade resultando numa tentativa de crescimento voltado para o turismo com o objetivo de melhorar a promoção, preservação e revitalização ambiental, económica, social e cultural destas zonas quando comparadas com áreas urbanas que estão muito mais desenvolvidas. Deste modo, o turismo em espaço rural (TER) em Portugal é visto como impulsor da comunidade e de toda a sua envolvência. O facto de as tecnologias terem-se desenvolvido constantemente ao longo dos anos, refletiu-se no modo como as pessoas realizam o seu processo de decisão e, consequentemente, a compra dos seus produtos e serviços. Os turistas utilizam cada vez mais as revisões "online" feitas por outros usuários no planeamento da sua viagem, que contêm comentários descritivos e sistema de classificação por escala, chamado "word-of-mouth" eletrónico (eWOM). Desta forma, este estudo pretende analisar a evolução do eWOM no turismo rural, estudando os principais atributos que influenciam a satisfação dos consumidores. Para tal, o conteúdo dos comentários e a classificação quantitativa dos alojamentos das Aldeias do Xisto nas plataformas "TripAdvisor" e "Facebook" foram estudados, utilizando técnicas de extração, polaridade e frequência, e ainda o programa SPSS para a sua análise.2018-05-07T16:46:17Z2021-05-07T00:00:00Z2017-11-25T00:00:00Z2017-11-252017-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/15761TID:201761157engSantos, Marta Isabel Henriques Parente dosinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:55:50Zoai:repositorio.iscte-iul.pt:10071/15761Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:28:32.021983Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The electronic word-of-mouth in rural tourism: the case of schist villages
title The electronic word-of-mouth in rural tourism: the case of schist villages
spellingShingle The electronic word-of-mouth in rural tourism: the case of schist villages
Santos, Marta Isabel Henriques Parente dos
Rural tourism
Schist villages
Online reviews
Polarity
Turismo
Turismo rural
Internet
Satisfação do cliente
Classificação
Marketing turístico
title_short The electronic word-of-mouth in rural tourism: the case of schist villages
title_full The electronic word-of-mouth in rural tourism: the case of schist villages
title_fullStr The electronic word-of-mouth in rural tourism: the case of schist villages
title_full_unstemmed The electronic word-of-mouth in rural tourism: the case of schist villages
title_sort The electronic word-of-mouth in rural tourism: the case of schist villages
author Santos, Marta Isabel Henriques Parente dos
author_facet Santos, Marta Isabel Henriques Parente dos
author_role author
dc.contributor.author.fl_str_mv Santos, Marta Isabel Henriques Parente dos
dc.subject.por.fl_str_mv Rural tourism
Schist villages
Online reviews
Polarity
Turismo
Turismo rural
Internet
Satisfação do cliente
Classificação
Marketing turístico
topic Rural tourism
Schist villages
Online reviews
Polarity
Turismo
Turismo rural
Internet
Satisfação do cliente
Classificação
Marketing turístico
description The rural area has undergone many transformations in terms of functionality and identity resulting in an attempt to grow tourism to improve environmental, economic, social and cultural promotion, preservation and revitalization of these areas when compared to urban spaces that are much more developed. In this way, tourism in rural areas (TER) in Portugal is seen as a driving force for the community development and its entire surrounding. Over the years, technologies have been constantly evolving. This has been reflected in people’s decision-making process and, consequently, how they purchase their products and services. Tourists increasingly use online reviews made by other users in their travel planning, which contain descriptive comments and/or a rating system, named as electronic word-of-mouth (eWOM). In this way, this study intends to understand the evolution of the eWOM in rural tourism, by studying the main characteristics that influence consumers’ satisfaction. To that end, the content of the comments and quantitative classification of Schist Villages lodgings on the platforms of TripAdvisor and Facebook were studied, using extraction, polarity and frequency techniques as well as the SPSS program for the analysis.
publishDate 2017
dc.date.none.fl_str_mv 2017-11-25T00:00:00Z
2017-11-25
2017-09
2018-05-07T16:46:17Z
2021-05-07T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/15761
TID:201761157
url http://hdl.handle.net/10071/15761
identifier_str_mv TID:201761157
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/octet-stream
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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