I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps

Detalhes bibliográficos
Autor(a) principal: Roxo, Mafalda Teles
Data de Publicação: 2018
Outros Autores: Brito, Pedro Quelhas
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.24/1541
Resumo: Mobile commerce (m-commerce) is starting to represent a significant share of e-commerce. The use of Augmented Reality (AR) by brands to convey information about their products - within the store and mainly as mobile apps – makes it possible for researchers and managers to understand consumer reactions. Although attitudes towards AR have been studied, the overall effect of distinct aspects such as the influence of others, the imagery, projection and perceived presence, has not been tackled as far as we know. Therefore, we conducted a study on 218 undergraduate students, using a pre-test post-test experimental design to address the following questions: (1) Do AR media characteristics affect consumer attitudes towards the medium in a mobile shopping context? Also, (2) Do the opinion and physical presence of people influence the attitude towards an m-commerce AR app? It found that AR characteristics such as projection and imagery positively influence attitudes towards m-commerce AR apps, whereas social variables did not have any influence.
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spelling I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR appsM-commerceConsumer psychologyMobile commerce (m-commerce) is starting to represent a significant share of e-commerce. The use of Augmented Reality (AR) by brands to convey information about their products - within the store and mainly as mobile apps – makes it possible for researchers and managers to understand consumer reactions. Although attitudes towards AR have been studied, the overall effect of distinct aspects such as the influence of others, the imagery, projection and perceived presence, has not been tackled as far as we know. Therefore, we conducted a study on 218 undergraduate students, using a pre-test post-test experimental design to address the following questions: (1) Do AR media characteristics affect consumer attitudes towards the medium in a mobile shopping context? Also, (2) Do the opinion and physical presence of people influence the attitude towards an m-commerce AR app? It found that AR characteristics such as projection and imagery positively influence attitudes towards m-commerce AR apps, whereas social variables did not have any influence.Repositório Científico da UMAIARoxo, Mafalda TelesBrito, Pedro Quelhas2021-04-12T14:59:21Z2018-01-01T00:00:00Z2018-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.24/1541enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-26T16:00:43Zoai:repositorio.umaia.pt:10400.24/1541Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:09:57.523357Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
title I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
spellingShingle I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
Roxo, Mafalda Teles
M-commerce
Consumer psychology
title_short I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
title_full I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
title_fullStr I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
title_full_unstemmed I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
title_sort I see myself, therefore I purchase: factors influencing consumer attitudes towards m-commerce AR apps
author Roxo, Mafalda Teles
author_facet Roxo, Mafalda Teles
Brito, Pedro Quelhas
author_role author
author2 Brito, Pedro Quelhas
author2_role author
dc.contributor.none.fl_str_mv Repositório Científico da UMAIA
dc.contributor.author.fl_str_mv Roxo, Mafalda Teles
Brito, Pedro Quelhas
dc.subject.por.fl_str_mv M-commerce
Consumer psychology
topic M-commerce
Consumer psychology
description Mobile commerce (m-commerce) is starting to represent a significant share of e-commerce. The use of Augmented Reality (AR) by brands to convey information about their products - within the store and mainly as mobile apps – makes it possible for researchers and managers to understand consumer reactions. Although attitudes towards AR have been studied, the overall effect of distinct aspects such as the influence of others, the imagery, projection and perceived presence, has not been tackled as far as we know. Therefore, we conducted a study on 218 undergraduate students, using a pre-test post-test experimental design to address the following questions: (1) Do AR media characteristics affect consumer attitudes towards the medium in a mobile shopping context? Also, (2) Do the opinion and physical presence of people influence the attitude towards an m-commerce AR app? It found that AR characteristics such as projection and imagery positively influence attitudes towards m-commerce AR apps, whereas social variables did not have any influence.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01T00:00:00Z
2018-01-01T00:00:00Z
2021-04-12T14:59:21Z
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