The factory events: business plan for the creation of a company in the United Kingdom

• Autor(a) principal: Ferreira, Ana Isabel Canha Gomes
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/12043
• topic: Business plan; Entrepreneurship; SME; New venture; Plano de negócio; Gestão internacional; Empreendedorismo; Criação de empresas; PME Pequenas e Médias Empresas

The events planning market in the United Kingdom (UK) is somehow a vague and complex one, presenting itself, in general terms, as one of the economic growth triggers as it is one of the sectors that contributes the most to job creation in the country. However, in which concerns the private events sector, namely children birthday parties and other personal celebrations, although the players are growing both nationally and regionally, there is a gap to fill in the market, namely in Nottingham, which constitutes an opportunity. This newly found opportunity in a market that has grown so much in countries like Portugal is in the segment of the customised events market, planned according to the clients’ requests and budget, under a pre-defined theme from which the decorative items, generally handmade, and the so-called sweet table design are created to match. And if in Portugal the supply for this kind of service has grown exponentially, although the economic recession context, it is believed that there is even more market potential to explore in some British regions, a country with a solid economy and relatively high purchasing power. The present business plan resumes the process of creating an events planning company in the UK that aims to fill that existing gap in the market, with an initial investment of only £7000. For that purpose, the general economic environment was analysed in detail, as well as the local specificities, such as a local market research to understand the competition and to understand the potential local demand. Finally, the financial plan proved the business’ viability and the possibility of a quick return on the investment