A train of thought in product experientiality

Detalhes bibliográficos
Autor(a) principal: Offergeld, Tobias
Data de Publicação: 2020
Outros Autores: Martinez, Luis F., Ferreira, Aristides I.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/93757
Resumo: Social Sciences DataLab
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spelling A train of thought in product experientialityworking memory, distraction, and inconsistencies in cue order effectsBrand trustCue order effectsDual-task interferenceExperientialityProduct evaluationWorking memory capacityMarketingSocial Sciences DataLabThe sequence of informational cues and the level of distraction have an impact on the judgment of a product's quality and preference. Two quasi-experimental studies (Ntotal = 340) investigate the influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.NOVA School of Business and Economics (NOVA SBE)RUNOffergeld, TobiasMartinez, Luis F.Ferreira, Aristides I.2022-10-25T00:32:19Z2020-03-012020-03-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10362/93757eng0969-6989PURE: 15223305https://doi.org/10.1016/j.jretconser.2019.101971info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:42:00Zoai:run.unl.pt:10362/93757Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:37:50.023489Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A train of thought in product experientiality
working memory, distraction, and inconsistencies in cue order effects
title A train of thought in product experientiality
spellingShingle A train of thought in product experientiality
Offergeld, Tobias
Brand trust
Cue order effects
Dual-task interference
Experientiality
Product evaluation
Working memory capacity
Marketing
title_short A train of thought in product experientiality
title_full A train of thought in product experientiality
title_fullStr A train of thought in product experientiality
title_full_unstemmed A train of thought in product experientiality
title_sort A train of thought in product experientiality
author Offergeld, Tobias
author_facet Offergeld, Tobias
Martinez, Luis F.
Ferreira, Aristides I.
author_role author
author2 Martinez, Luis F.
Ferreira, Aristides I.
author2_role author
author
dc.contributor.none.fl_str_mv NOVA School of Business and Economics (NOVA SBE)
RUN
dc.contributor.author.fl_str_mv Offergeld, Tobias
Martinez, Luis F.
Ferreira, Aristides I.
dc.subject.por.fl_str_mv Brand trust
Cue order effects
Dual-task interference
Experientiality
Product evaluation
Working memory capacity
Marketing
topic Brand trust
Cue order effects
Dual-task interference
Experientiality
Product evaluation
Working memory capacity
Marketing
description Social Sciences DataLab
publishDate 2020
dc.date.none.fl_str_mv 2020-03-01
2020-03-01T00:00:00Z
2022-10-25T00:32:19Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/93757
url http://hdl.handle.net/10362/93757
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0969-6989
PURE: 15223305
https://doi.org/10.1016/j.jretconser.2019.101971
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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