Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects

Detalhes bibliográficos
Autor(a) principal: Offergeld, Tobias
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17262
Resumo: Previous research demonstrated that the sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality. This study investigates the influence of the force behind the processing of these cues, working memory (WM). The results indicate that without distraction, consumers with low and high WM capacity (WMC) equally base their product evaluation on the first sequential cue. In the presence of a distractor, however, low WM individuals are no longer able to recall the initial cue, and thus derive their product judgment from the final cue. Moreover, evidence of intercultural differences in the perception of product related cues, and their aptitude for signaling a favorable product quality is provided.
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spelling Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effectsCue order effectsWM capacityDual-task interferenceCross-cultural brand trustDomínio/Área Científica::Ciências Sociais::Economia e GestãoPrevious research demonstrated that the sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality. This study investigates the influence of the force behind the processing of these cues, working memory (WM). The results indicate that without distraction, consumers with low and high WM capacity (WMC) equally base their product evaluation on the first sequential cue. In the presence of a distractor, however, low WM individuals are no longer able to recall the initial cue, and thus derive their product judgment from the final cue. Moreover, evidence of intercultural differences in the perception of product related cues, and their aptitude for signaling a favorable product quality is provided.Martinez, Luís FructuosoFerreira, AristidesRUNOffergeld, Tobias2019-01-30T01:30:16Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17262TID:201526948enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:01Zoai:run.unl.pt:10362/17262Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:51.077984Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
title Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
spellingShingle Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
Offergeld, Tobias
Cue order effects
WM capacity
Dual-task interference
Cross-cultural brand trust
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
title_full Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
title_fullStr Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
title_full_unstemmed Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
title_sort Product quality judgments in a two-sequence cue environment: The impact of working memory capacity and distraction on cue order effects
author Offergeld, Tobias
author_facet Offergeld, Tobias
author_role author
dc.contributor.none.fl_str_mv Martinez, Luís Fructuoso
Ferreira, Aristides
RUN
dc.contributor.author.fl_str_mv Offergeld, Tobias
dc.subject.por.fl_str_mv Cue order effects
WM capacity
Dual-task interference
Cross-cultural brand trust
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cue order effects
WM capacity
Dual-task interference
Cross-cultural brand trust
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Previous research demonstrated that the sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality. This study investigates the influence of the force behind the processing of these cues, working memory (WM). The results indicate that without distraction, consumers with low and high WM capacity (WMC) equally base their product evaluation on the first sequential cue. In the presence of a distractor, however, low WM individuals are no longer able to recall the initial cue, and thus derive their product judgment from the final cue. Moreover, evidence of intercultural differences in the perception of product related cues, and their aptitude for signaling a favorable product quality is provided.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2019-01-30T01:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17262
TID:201526948
url http://hdl.handle.net/10362/17262
identifier_str_mv TID:201526948
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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