Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries

Detalhes bibliográficos
Autor(a) principal: Castillo, Germán Gémar
Data de Publicação: 2013
Outros Autores: Jiménez Quintero, José A.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/578
Resumo: This paper analyses the evolution of the Spanish hotel industry at theinternational level, aiming at the identification of its challenges for theyear 2020. Strategic management lies at the core of our analysis, andmore specifically “Strategic Logic”, a tool that allows a prospectiveanalysis in terms of investment returns. We specify different strategicgroups within the hotel industry, and its global positioning. Inaddition, we pay special attention to emerging countries, taking intoaccount variables such that quality and product and servicesinnovation. We advocate the use of cluster analysis to better define thefuture strategic behaviour of hotel firms. This cluster analysis is basedon technologies defining the strategic resources of firms. We find thatthe survival success of hotel firms is directly related to their presencein emerging countries as well as their integration in groups andalliances. Both aspects yield satisfactory return rates using strategiclogic criteria.
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spelling Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countriesRetos estratégicos de la industria hotelera española del siglo xxi: horizonte 2020 en países emergentescompetitive advantagehotel industryinnovationstrategic logicforesightThis paper analyses the evolution of the Spanish hotel industry at theinternational level, aiming at the identification of its challenges for theyear 2020. Strategic management lies at the core of our analysis, andmore specifically “Strategic Logic”, a tool that allows a prospectiveanalysis in terms of investment returns. We specify different strategicgroups within the hotel industry, and its global positioning. Inaddition, we pay special attention to emerging countries, taking intoaccount variables such that quality and product and servicesinnovation. We advocate the use of cluster analysis to better define thefuture strategic behaviour of hotel firms. This cluster analysis is basedon technologies defining the strategic resources of firms. We find thatthe survival success of hotel firms is directly related to their presencein emerging countries as well as their integration in groups andalliances. Both aspects yield satisfactory return rates using strategiclogic criteria.Plasmamos en este trabajo un estudio sobre la evolución de laindustria hotelera española a nivel internacional, en aras a identificarlos retos de actuación en el horizonte 2020. Nos basamos para ello enel uso de la “Lógica Estratégica” que permite un análisis deprospectiva en términos de rentabilidad de inversiones.Especificamos, dentro de la industria hotelera en países emergentes,los diferentes grupos estratégicos y su posicionamiento en un entornoglobal. Para ello valoramos variables intrínsecas diferenciadoras, lainnovación en productos y servicios, y considerando la calidad comosinónima de excelencia empresarial. Un análisis clúster permitedefinir los comportamientos futuros de las empresas hoteleras, dentrode la industria, sobre la base de unas tecnologías que configuran losrecursos estratégicos de estas empresas. Los resultados de esteestudio permiten aseverar que la supervivencia empresarial de laindustria hotelera pasa, no solo por la formación de grupos y alianzas,sino además por el posicionamiento en entornos emergentes.University of Algarve2013-07-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/578Revista Encontros Científicos - Tourism & Management Studies; v. 9 n. 2 (2013); 13-20Tourism & Management Studies; Vol. 9 N.º 2 (2013); 13-20Tourism & Management Studies; Vol. 9 No. 2 (2013); 13-20Revista Encontros Científicos - Tourism & Management Studies; Vol. 9 Núm. 2 (2013); 13-202182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/578https://tmstudies.net/index.php/ectms/article/view/578/968Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessCastillo, Germán GémarJiménez Quintero, José A.2023-12-27T10:25:30Zoai:ojs.pkp.sfu.ca:article/578Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:19.942674Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
Retos estratégicos de la industria hotelera española del siglo xxi: horizonte 2020 en países emergentes
title Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
spellingShingle Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
Castillo, Germán Gémar
competitive advantage
hotel industry
innovation
strategic logic
foresight
title_short Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
title_full Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
title_fullStr Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
title_full_unstemmed Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
title_sort Strategic challenges of the Spanish hotel industry for the 21st century: year 2020 in emerging countries
author Castillo, Germán Gémar
author_facet Castillo, Germán Gémar
Jiménez Quintero, José A.
author_role author
author2 Jiménez Quintero, José A.
author2_role author
dc.contributor.author.fl_str_mv Castillo, Germán Gémar
Jiménez Quintero, José A.
dc.subject.por.fl_str_mv competitive advantage
hotel industry
innovation
strategic logic
foresight
topic competitive advantage
hotel industry
innovation
strategic logic
foresight
description This paper analyses the evolution of the Spanish hotel industry at theinternational level, aiming at the identification of its challenges for theyear 2020. Strategic management lies at the core of our analysis, andmore specifically “Strategic Logic”, a tool that allows a prospectiveanalysis in terms of investment returns. We specify different strategicgroups within the hotel industry, and its global positioning. Inaddition, we pay special attention to emerging countries, taking intoaccount variables such that quality and product and servicesinnovation. We advocate the use of cluster analysis to better define thefuture strategic behaviour of hotel firms. This cluster analysis is basedon technologies defining the strategic resources of firms. We find thatthe survival success of hotel firms is directly related to their presencein emerging countries as well as their integration in groups andalliances. Both aspects yield satisfactory return rates using strategiclogic criteria.
publishDate 2013
dc.date.none.fl_str_mv 2013-07-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/578
url https://tmstudies.net/index.php/ectms/article/view/578
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/578
https://tmstudies.net/index.php/ectms/article/view/578/968
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 9 n. 2 (2013); 13-20
Tourism & Management Studies; Vol. 9 N.º 2 (2013); 13-20
Tourism & Management Studies; Vol. 9 No. 2 (2013); 13-20
Revista Encontros Científicos - Tourism & Management Studies; Vol. 9 Núm. 2 (2013); 13-20
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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