Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement

Detalhes bibliográficos
Autor(a) principal: Santos, Vasco
Data de Publicação: 2020
Outros Autores: Ramos, Paulo, Almeida, Nuno, Marôco, João, Santos-Pavón, Enrique
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.8/7526
Resumo: This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
id RCAP_62b975b7f334d76810e4601cc78cc6e7
oai_identifier_str oai:iconline.ipleiria.pt:10400.8/7526
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str
spelling Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementTourist segmentationWine cellars touristsCluster analysisThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.Taylor & FrancisIC-OnlineSantos, VascoRamos, PauloAlmeida, NunoMarôco, JoãoSantos-Pavón, Enrique2022-08-05T15:30:17Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.8/7526engVasco Santos, Paulo Ramos, Nuno Almeida, João Marôco & Enrique Santos-Pavón (2020) Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement, Anatolia, 31:4, 577-590, DOI: 10.1080/13032917.2020.18023081303-291710.1080/13032917.2020.1802308metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-05-23T14:52:22ZPortal AgregadorONG
dc.title.none.fl_str_mv Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
spellingShingle Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
Santos, Vasco
Tourist segmentation
Wine cellars tourists
Cluster analysis
title_short Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_full Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_fullStr Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_full_unstemmed Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_sort Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
author Santos, Vasco
author_facet Santos, Vasco
Ramos, Paulo
Almeida, Nuno
Marôco, João
Santos-Pavón, Enrique
author_role author
author2 Ramos, Paulo
Almeida, Nuno
Marôco, João
Santos-Pavón, Enrique
author2_role author
author
author
author
dc.contributor.none.fl_str_mv IC-Online
dc.contributor.author.fl_str_mv Santos, Vasco
Ramos, Paulo
Almeida, Nuno
Marôco, João
Santos-Pavón, Enrique
dc.subject.por.fl_str_mv Tourist segmentation
Wine cellars tourists
Cluster analysis
topic Tourist segmentation
Wine cellars tourists
Cluster analysis
description This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-01-01T00:00:00Z
2022-08-05T15:30:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.8/7526
url http://hdl.handle.net/10400.8/7526
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Vasco Santos, Paulo Ramos, Nuno Almeida, João Marôco & Enrique Santos-Pavón (2020) Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement, Anatolia, 31:4, 577-590, DOI: 10.1080/13032917.2020.1802308
1303-2917
10.1080/13032917.2020.1802308
dc.rights.driver.fl_str_mv metadata only access
info:eu-repo/semantics/openAccess
rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1777302504800780288

Registros relacionados