Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement

Detalhes bibliográficos
Autor(a) principal: Ramos, Vasco
Data de Publicação: 2020
Outros Autores: Ramos, Paulo, Almeida, Nuno, Maroco, João Paulo, Santos-Pavón, Enrique
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.12/7876
Resumo: This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
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spelling Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementTourist segmentationWine cellars touristsWine product involvementCluster analysisThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.Taylor and Francis Ltd.Repositório do ISPARamos, VascoRamos, PauloAlmeida, NunoMaroco, João PauloSantos-Pavón, Enrique2020-12-18T01:44:52Z2020-01-01T00:00:00Z2020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.12/7876engAnatolia, 31(4), 577-590 Doi: 10.1080/13032917.2020.18023081300422010.1080/13032917.2020.1802308info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T16:43:38Zoai:repositorio.ispa.pt:10400.12/7876Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:25:43.294116Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
spellingShingle Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
Ramos, Vasco
Tourist segmentation
Wine cellars tourists
Wine product involvement
Cluster analysis
title_short Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_full Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_fullStr Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_full_unstemmed Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_sort Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
author Ramos, Vasco
author_facet Ramos, Vasco
Ramos, Paulo
Almeida, Nuno
Maroco, João Paulo
Santos-Pavón, Enrique
author_role author
author2 Ramos, Paulo
Almeida, Nuno
Maroco, João Paulo
Santos-Pavón, Enrique
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Repositório do ISPA
dc.contributor.author.fl_str_mv Ramos, Vasco
Ramos, Paulo
Almeida, Nuno
Maroco, João Paulo
Santos-Pavón, Enrique
dc.subject.por.fl_str_mv Tourist segmentation
Wine cellars tourists
Wine product involvement
Cluster analysis
topic Tourist segmentation
Wine cellars tourists
Wine product involvement
Cluster analysis
description This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-18T01:44:52Z
2020-01-01T00:00:00Z
2020-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.12/7876
url http://hdl.handle.net/10400.12/7876
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Anatolia, 31(4), 577-590 Doi: 10.1080/13032917.2020.1802308
13004220
10.1080/13032917.2020.1802308
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor and Francis Ltd.
publisher.none.fl_str_mv Taylor and Francis Ltd.
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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