Commoditization: a threat or an opportunity?: a case study on IBM

Detalhes bibliográficos
Autor(a) principal: Silva, Ana Teresa Maia
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11810
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Commoditization: a threat or an opportunity?: a case study on IBMIBMStrategyCommoditizationInformation Technology IndustryA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this work project is to analyze the concept of commoditization in the information technology industry (IT). It is based on a case study that describes how IBM, a successful company for more than seventy years, was affected by the commoditization of the personal computer segment in the early 1990s and the strategic transformation undertook by the company to overcome this problem. Furthermore, it is also emphasized IBM’s decisions to exit commoditized segments and to shift its portfolio towards services and software, due to their major contribution in bringing the company back to its leading position in the marketplace.NSBE - UNLSilva, Álvaro Ferreira daRUNSilva, Ana Teresa Maia2014-03-25T09:50:21Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11810TID:201474760enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:28Zoai:run.unl.pt:10362/11810Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:33.237616Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Commoditization: a threat or an opportunity?: a case study on IBM
title Commoditization: a threat or an opportunity?: a case study on IBM
spellingShingle Commoditization: a threat or an opportunity?: a case study on IBM
Silva, Ana Teresa Maia
IBM
Strategy
Commoditization
Information Technology Industry
title_short Commoditization: a threat or an opportunity?: a case study on IBM
title_full Commoditization: a threat or an opportunity?: a case study on IBM
title_fullStr Commoditization: a threat or an opportunity?: a case study on IBM
title_full_unstemmed Commoditization: a threat or an opportunity?: a case study on IBM
title_sort Commoditization: a threat or an opportunity?: a case study on IBM
author Silva, Ana Teresa Maia
author_facet Silva, Ana Teresa Maia
author_role author
dc.contributor.none.fl_str_mv Silva, Álvaro Ferreira da
RUN
dc.contributor.author.fl_str_mv Silva, Ana Teresa Maia
dc.subject.por.fl_str_mv IBM
Strategy
Commoditization
Information Technology Industry
topic IBM
Strategy
Commoditization
Information Technology Industry
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2014
dc.date.none.fl_str_mv 2014-03-25T09:50:21Z
2014-01
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11810
TID:201474760
url http://hdl.handle.net/10362/11810
identifier_str_mv TID:201474760
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.mail.fl_str_mv
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