Management of social and environmental responsibility policies in sports organizations: a case study of Sport Lisboa e Benfica

• Autor(a) principal: Carolino, Tomás de Oliveira Vargas
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/24268
• topic: Corporate social responsibility; Circular economy; Sustainability; Sports organization; Reusable cups; Single-use plastics; Recycling; Responsabilidade social corporativa; Economia circular; Sustentabilidade -- Sustainability; Organizações desportivas; Copos reutilizáveis; Plásticos de uso único; Reciclagem -- Recycling

The over-exploitation of resources has led to global environmental concerns such as climate change, threats to species and scarcity of natural resources. Companies are pursuing sustainable development goals that benefit themselves and the environment, including sports organizations with high visibility and influence in society. Circular economy is proved to be an effective way to minimize the negative impact of consumption on the environment. The sports industry represents a business on a global scale with high economic, financial, fiscal, commercial, and media impact, but also demonstrates a human activity with enormous social, cultural, and sporting importance in contemporary societies. Therefore, the objective of this case study is to understand the measures implemented at the sustainability and social responsibility level of "Sport Lisboa e Benfica" and to evaluate the availability and interest to implement others. This information was acquired through a semi-structured interview with nine members of the organization, including directors and athletes. From this came important outputs for designing the questionnaire. The present study used an extended version of the Theory of Planned Behaviour, in which it was included two additional constructs to measured consumer green purchase intention and behaviour. To assess the willingness of supporters to adopt sustainable measures, as well as their recycling habits, an online questionnaire was conducted. 104 responses were obtained, in which the data was then analysed using IBM SPSS and AMOS. Through this mixed approach, it is possible to acquire important conclusions and make recommendations at the end of the case study.