Design de Som num Projeto de Transmedia Storytelling

• Autor(a) principal: André Emanuel da Silva Mouta Peixoto
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://repositorio-aberto.up.pt/handle/10216/106256
• topic: Outras ciências da engenharia e tecnologias; Other engineering and technologies

The StorySD project aims to show companies and entrepreneurs how to apply Transmedia Storytelling in the business world and through this dissertation we will define the sound identity of the brand "StorySD", building all its Sound Branding, and furthermore design an Interactive Podcast. In order to conceive the Sound Branding of the brand, it was necessary to resort some case studies of other known brands and to understand the techniques of its production from the creation phase until the implementation phase, thus defining a systematic and sustained reasoning, in order to create this part of the project from the start. Therefore, regarding the Interactive Podcast, there was a need to resort to adjacent areas to obtain information, since no type of device and/or platform was found that could resemble what it was intended to create. The study of interactivity to understand the "interactive" and how it would be possible to associate this adjective with Podcast was equally crucial. The intention of the dissertation is to contribute to the clarification of the relevance of sound design in a context of Transmedia Storytelling, and how it is possible to join the platforms through this tool, besides the creation and presentation of the Interactive Podcast itself, being an unique tool that can bring new users to Transmedia Storytelling projects and other projects. In addition, the research itself will be important for future studies and analyzes, as it is made up of all design-to-implementation processes and can therefore be replicated or eventually improved. Thus, in the present dissertation, some of the areas and authors that were relevant to the collection of information and the elaboration of the various contents of the StorySD project will be approached in the literature review. Next, we will list all the steps that were necessary for the design of all the sound pieces and also the whole process behind all the programming of the Interactive Podcast. So, through the research methodologies and their data, it will be possible to confront what was conceived with the opinion from the users, verifying the veracity of the project and its effectiveness, enabling the collection of information so that changes or improvements can be made in future creations. The study of the role of sound design in a Transmedia Storytelling project in the business context has proved to be essential for the company/entrepreneur to be able to transmit certain aspects and/or values through this tool. Consequently, Interactive Podcast, because of its structure and interactivity, could attract new audiences to the brand itself, proving to be an innovative platform with potential.