Benefits and risks of becoming a B corporation

• Autor(a) principal: Bartmer, Amelie Maria Monica
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/38394
• topic: Corporate Social Responsibility; Certification; B corporation; Integration; Market performance; Profitability; Value creation; Transparency; Reputation; Responsabilidade Social Empresarial; Certificação; Corporação B; Integração; Desempenho do mercado; Rentabilidade; Criação de valor; Transparência; Reputação; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

While extensive research has investigated drivers for engaging in corporate social responsibility, and being certified accordingly, few studies have disentangled the impacts of such certifications on companies. This study aims to address this gap. Through a qualitative, multiple case study I discovered that certified companies perceive both benefits and risks associated with the certifications, which vary depending on the level of integration of the certification in their accountability and strategizing. The more the certification is integrated, the more companies can benefit from it in terms of learning and stakeholder relationship. However, higher levels of integration also come with higher perceived reputational threats. Based on this empirical evidence I develop a taxonomy of benefits and risks associated with the adoption of socially responsible certifications. It contributes to research on corporate social responsibility and the adoption of certifications, while also providing some managerial implications for companies willing to engage in corporate social responsibility and acquire the B corporation certification.