New solutions for the interaction between service provider and passenger in public transport

• Autor(a) principal: Monteiro, Inês Moutinho
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10773/27211
• topic: Urban mobility; Public transport; Smartphone; UML; Lean startup

Environmental awareness has been increasing over the years. Since the transportation sector is one of the great contributors of greenhouse gas (GHG) emissions, it is necessary to motivate people to leave their car at home and use public transport. However, service providers must meet passengers' needs in a more personalized way and improve the quality of the service they offer. This project aims to provide a tool that positively impacts the required shift towards sustainability, and it relies on the exchange of passenger information to achieve this goal. The challenge proposed by the company, OPT, is based on the creation of new solutions for the interaction between operator and passenger through the Smartphone. Given that OPT is headquartered in Porto, its area of intervention par excellence is focused on the Metropolitan Area of Porto (MAP). The project focused on the acquisition of passenger data from this same area to characterize it in terms of urban mobility. The study has the MAP as a starting point however, the goal is to create a solution that is scalable to any city. The project began by characterizing the current situation regarding passenger information in the metropolitan area of Porto and a passenger survey was conducted to understand their perception towards information in public transports. Despite the available app offer, there are opportunities for improvement in the context of the integration of essential app functionalities and user experience. In addition, a bilateral interaction between the two stakeholders is needed in order to generate relevant information from user feedback. In this way, a new mobile application concept for public transport was designed to co-create value and improve the quality of service and allow seamless mobility across the travel network. Taking into account the commercial potential of this project, the strategies of innovation and business are based on the optimization of resources and value for the client