Impacts of low-cost airlines on customer satisfaction of traditional airlines
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/91473 |
Resumo: | Project Work report presented as a partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research e CRM |
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Impacts of low-cost airlines on customer satisfaction of traditional airlinesLow-cost airlinesMarket researchTraditional airlinesPortugalCustomer satisfactionProject Work report presented as a partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research e CRMWith the increasing of low-cost companies on the Portuguese market, This project work wants to study some aspects of customer satisfaction in the field of aircraft, most precisely in the sense of the impacts that low-cost airlines can do to the satisfaction of traditional airlines customers. This project will be developed using the Market Research techniques for the data collection and the analysis. For data collection will be used, a two-step technique combining a Probabilistic method with a Non-Probabilistic Method, using web survey and airport survey. For the analysis will be used statistical analysis with factor analysis for highlight the factors of satisfaction and a model using PLS to test a model based on the European Customer Satisfaction Index framework to understand better the customer Satisfaction. The Customer satisfaction is more affected by the services and the quality perceived than the competition. Customer Satisfaction and loyalty is something that depends of several factors, while this study focus only in the impact of the low-cost companies, a future research could access some more detail about the impacts regarding the type of customer. The impacts of a low-cost company can bring to a traditional company need to be acknowledging to do more focused marketing and better the products to keep their customer satisfaction or even new ways or marketing strategies to regain the market share. While some studies focus on customer satisfaction of low-cost companies only, competition between the two types of carries and the general impact on the market. This study focused on the impacts on the customer satisfaction when a low-cost company join in the airlines market.Coelho, Pedro Miguel Pereira SimõesRUNNascimento, Amanda Cristina2020-01-20T15:04:08Z2019-11-222019-11-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/91473TID:202367010engmetadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:40:39Zoai:run.unl.pt:10362/91473Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:37:20.901788Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
title |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
spellingShingle |
Impacts of low-cost airlines on customer satisfaction of traditional airlines Nascimento, Amanda Cristina Low-cost airlines Market research Traditional airlines Portugal Customer satisfaction |
title_short |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
title_full |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
title_fullStr |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
title_full_unstemmed |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
title_sort |
Impacts of low-cost airlines on customer satisfaction of traditional airlines |
author |
Nascimento, Amanda Cristina |
author_facet |
Nascimento, Amanda Cristina |
author_role |
author |
dc.contributor.none.fl_str_mv |
Coelho, Pedro Miguel Pereira Simões RUN |
dc.contributor.author.fl_str_mv |
Nascimento, Amanda Cristina |
dc.subject.por.fl_str_mv |
Low-cost airlines Market research Traditional airlines Portugal Customer satisfaction |
topic |
Low-cost airlines Market research Traditional airlines Portugal Customer satisfaction |
description |
Project Work report presented as a partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research e CRM |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-11-22 2019-11-22T00:00:00Z 2020-01-20T15:04:08Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/91473 TID:202367010 |
url |
http://hdl.handle.net/10362/91473 |
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TID:202367010 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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metadata only access info:eu-repo/semantics/openAccess |
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metadata only access |
eu_rights_str_mv |
openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137990336839681 |