Web consumer behavior : the effect of enjoyment on innovativeness

Detalhes bibliográficos
Autor(a) principal: Serra, Elisabete Magalhães
Data de Publicação: 2007
Outros Autores: Colmenero-Ferreira, Fernando, Vieira, José Manuel Carvalho
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/10007
Resumo: This research analyzes if the degree of entertainment, enjoyment and involvement with information from a website makes the adoption of innovative purchase behaviors easier. The proposition was that the first consumers in the web portals are consumer innovators, and such innovators will buy new products that are present on this new commerce platform. This study conducted an experiment followed by a questionnaire survey to verify this proposition. Domain specific innovativeness scales (DSI) are used to measure consumers' innovativeness for web commerce. The results suggest that: (1) the degree of entertainment and involvement with the information provided by the website does not change the online shopper's behavior; (2) the degree of website enjoyment can increase innovative purchases behavior.
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spelling Web consumer behavior : the effect of enjoyment on innovativenessConsumer BehaviorlnnovativenessUses and GratificationsWorld Wide WebThis research analyzes if the degree of entertainment, enjoyment and involvement with information from a website makes the adoption of innovative purchase behaviors easier. The proposition was that the first consumers in the web portals are consumer innovators, and such innovators will buy new products that are present on this new commerce platform. This study conducted an experiment followed by a questionnaire survey to verify this proposition. Domain specific innovativeness scales (DSI) are used to measure consumers' innovativeness for web commerce. The results suggest that: (1) the degree of entertainment and involvement with the information provided by the website does not change the online shopper's behavior; (2) the degree of website enjoyment can increase innovative purchases behavior.Instituto Superior de Economia e GestãoRepositório da Universidade de LisboaSerra, Elisabete MagalhãesColmenero-Ferreira, FernandoVieira, José Manuel Carvalho2015-11-03T10:48:32Z20072007-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/10007engSerra, Elisabete Magalhães, Fernando Colmenero-Ferreira e José Manuel Carvalho Vieira (2007). "Web consumer behavior : the effect of enjoyment on innovativeness". Portuguese Journal of Management Studies, XII(1):45-60info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:40:23Zoai:www.repository.utl.pt:10400.5/10007Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:56:33.149834Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Web consumer behavior : the effect of enjoyment on innovativeness
title Web consumer behavior : the effect of enjoyment on innovativeness
spellingShingle Web consumer behavior : the effect of enjoyment on innovativeness
Serra, Elisabete Magalhães
Consumer Behavior
lnnovativeness
Uses and Gratifications
World Wide Web
title_short Web consumer behavior : the effect of enjoyment on innovativeness
title_full Web consumer behavior : the effect of enjoyment on innovativeness
title_fullStr Web consumer behavior : the effect of enjoyment on innovativeness
title_full_unstemmed Web consumer behavior : the effect of enjoyment on innovativeness
title_sort Web consumer behavior : the effect of enjoyment on innovativeness
author Serra, Elisabete Magalhães
author_facet Serra, Elisabete Magalhães
Colmenero-Ferreira, Fernando
Vieira, José Manuel Carvalho
author_role author
author2 Colmenero-Ferreira, Fernando
Vieira, José Manuel Carvalho
author2_role author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Serra, Elisabete Magalhães
Colmenero-Ferreira, Fernando
Vieira, José Manuel Carvalho
dc.subject.por.fl_str_mv Consumer Behavior
lnnovativeness
Uses and Gratifications
World Wide Web
topic Consumer Behavior
lnnovativeness
Uses and Gratifications
World Wide Web
description This research analyzes if the degree of entertainment, enjoyment and involvement with information from a website makes the adoption of innovative purchase behaviors easier. The proposition was that the first consumers in the web portals are consumer innovators, and such innovators will buy new products that are present on this new commerce platform. This study conducted an experiment followed by a questionnaire survey to verify this proposition. Domain specific innovativeness scales (DSI) are used to measure consumers' innovativeness for web commerce. The results suggest that: (1) the degree of entertainment and involvement with the information provided by the website does not change the online shopper's behavior; (2) the degree of website enjoyment can increase innovative purchases behavior.
publishDate 2007
dc.date.none.fl_str_mv 2007
2007-01-01T00:00:00Z
2015-11-03T10:48:32Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/10007
url http://hdl.handle.net/10400.5/10007
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Serra, Elisabete Magalhães, Fernando Colmenero-Ferreira e José Manuel Carvalho Vieira (2007). "Web consumer behavior : the effect of enjoyment on innovativeness". Portuguese Journal of Management Studies, XII(1):45-60
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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