Promotion of inclusive tourism by national destination management organizations

Detalhes bibliográficos
Autor(a) principal: Rita, Paulo
Data de Publicação: 2020
Outros Autores: António, Nuno
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/108367
Resumo: Rita, P., & António, N. (2020). Promotion of inclusive tourism by national destination management organizations. Worldwide Hospitality and Tourism Themes, 12(6), 701-714. https://doi.org/10.1108/WHATT-07-2020-0068
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spelling Promotion of inclusive tourism by national destination management organizationsData scienceDestination management organizationsInclusive tourismMarketingPromotionText miningDevelopmentTourism, Leisure and Hospitality ManagementManagement, Monitoring, Policy and LawSDG 10 - Reduced InequalitiesRita, P., & António, N. (2020). Promotion of inclusive tourism by national destination management organizations. Worldwide Hospitality and Tourism Themes, 12(6), 701-714. https://doi.org/10.1108/WHATT-07-2020-0068Purpose: Inclusive tourism has the potential to counter balance some of the disadvantages relating to tourism development and effectively exert positive impacts on society at large and specifically on tourist destinations. However, there is a research gap in studies on inclusiveness related to the promotional efforts of national destination management organizations. Design/methodology/approach: Data science-based methods, mainly text mining and image mining, were used to analyze both the explicit and implicit content in text and images in the English brochures published by nine European official destination management organizations. Findings: Results highlighted that the countries' attitudes towards inclusion were aligned with what the countries’ destination management organizations were promoting, especially in the case of highly ranked countries on an inclusiveness index. However, there were differences between their explicit content (what they write in text) and their implicit content (what they show in images). Originality/value: The combined analysis of text and image content allowed for a complete understanding as to how national’s destination management organizations are promoting inclusion, showing that destination management organizations should make an effort in improving their promotional material and above all the images they use.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNRita, PauloAntónio, Nuno2020-12-09T03:57:25Z2020-12-202020-12-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article14application/pdfhttp://hdl.handle.net/10362/108367eng1755-4217PURE: 26767240https://doi.org/10.1108/WHATT-07-2020-0068info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:52:52Zoai:run.unl.pt:10362/108367Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:09.259774Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Promotion of inclusive tourism by national destination management organizations
title Promotion of inclusive tourism by national destination management organizations
spellingShingle Promotion of inclusive tourism by national destination management organizations
Rita, Paulo
Data science
Destination management organizations
Inclusive tourism
Marketing
Promotion
Text mining
Development
Tourism, Leisure and Hospitality Management
Management, Monitoring, Policy and Law
SDG 10 - Reduced Inequalities
title_short Promotion of inclusive tourism by national destination management organizations
title_full Promotion of inclusive tourism by national destination management organizations
title_fullStr Promotion of inclusive tourism by national destination management organizations
title_full_unstemmed Promotion of inclusive tourism by national destination management organizations
title_sort Promotion of inclusive tourism by national destination management organizations
author Rita, Paulo
author_facet Rita, Paulo
António, Nuno
author_role author
author2 António, Nuno
author2_role author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Rita, Paulo
António, Nuno
dc.subject.por.fl_str_mv Data science
Destination management organizations
Inclusive tourism
Marketing
Promotion
Text mining
Development
Tourism, Leisure and Hospitality Management
Management, Monitoring, Policy and Law
SDG 10 - Reduced Inequalities
topic Data science
Destination management organizations
Inclusive tourism
Marketing
Promotion
Text mining
Development
Tourism, Leisure and Hospitality Management
Management, Monitoring, Policy and Law
SDG 10 - Reduced Inequalities
description Rita, P., & António, N. (2020). Promotion of inclusive tourism by national destination management organizations. Worldwide Hospitality and Tourism Themes, 12(6), 701-714. https://doi.org/10.1108/WHATT-07-2020-0068
publishDate 2020
dc.date.none.fl_str_mv 2020-12-09T03:57:25Z
2020-12-20
2020-12-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/108367
url http://hdl.handle.net/10362/108367
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1755-4217
PURE: 26767240
https://doi.org/10.1108/WHATT-07-2020-0068
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 14
application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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