TechFrame's internationalization plan: Next stop UK

Detalhes bibliográficos
Autor(a) principal: Morais, Tiago Rodrigues
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9652
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling TechFrame's internationalization plan: Next stop UKA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe work developed consists on an internationalization strategic plan of measures and recommendations that aim to support TechFrame’s entrance in the British market. TechFrame is a Portuguese SME company that develops and commercializes IT products. Currently Darwin is its only product and consists of a software that supports the management of Industrial Property Rights (IPRs) 1 - patents, trademarks and designs -. The growing importance of IPRs derives from the high intrinsic value to their owners. Their management must comply with rigorous formal legal procedures, processes and requirements. The loss or the mistaken management of IPRs can severely damage the owning company’s business and operation, since they represent important company’s assets. Following the achievement of a dominant position in the Portuguese market, with nearly 70% of market share (in terms of Official IP Agent offices), TechFrame started a committed internationalization process through key European markets, after having expanded its product to non-key markets namely Angola, Mozambique, Macau and Austria. The first step was the opening of a local office in the Spanish market (in 2008) - having nowadays around 5% of market share with 80 licenses sold -. TechFrame currently desires to enter the French, Italian and British markets. One can say that TechFrame’s “corporate strategy should not be a once-and-for-all choice but a vision that can evolve”2 (Porter, 1998). The British market is a key IP (Industrial Property) market in Europe, with a big dimension not only in terms of IP registered but also in terms of agents operating in this industry and supporting industries. In this market Darwin will face a strong competition in a developed market with many international IT (Information Technology) suppliers of IP management solutions. The strategic plan I have developed aims to effectively contribute to TechFrame, consisting on a relevant and credible tool able to support TechFrame’s internationalization planning and decision making.NSBE - UNLDahab, SóniaRUNMorais, Tiago Rodrigues2013-05-17T13:21:52Z2009-062009-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9652enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:55Zoai:run.unl.pt:10362/9652Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:57.917658Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv TechFrame's internationalization plan: Next stop UK
title TechFrame's internationalization plan: Next stop UK
spellingShingle TechFrame's internationalization plan: Next stop UK
Morais, Tiago Rodrigues
title_short TechFrame's internationalization plan: Next stop UK
title_full TechFrame's internationalization plan: Next stop UK
title_fullStr TechFrame's internationalization plan: Next stop UK
title_full_unstemmed TechFrame's internationalization plan: Next stop UK
title_sort TechFrame's internationalization plan: Next stop UK
author Morais, Tiago Rodrigues
author_facet Morais, Tiago Rodrigues
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Morais, Tiago Rodrigues
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2009
dc.date.none.fl_str_mv 2009-06
2009-06-01T00:00:00Z
2013-05-17T13:21:52Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9652
url http://hdl.handle.net/10362/9652
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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