Tech Frame: integrative work project in strategy

Detalhes bibliográficos
Autor(a) principal: Cagigal, Sara Cristina Frias Barreira
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9646
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Tech Frame: integrative work project in strategyTech FrameIndustrial propertyIP agentsPatentsTrademarkDarwinA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsIn any European jurisdiction filing an Industrial Property (IP) right, such as a patent, a design or a trademark, and being responsible for all its future management and vigilance is a complex process. For this reason these activities are generally subcontracted by the IP Rights’ Proprietors to IP Agents. Eyeing this opportunity, Tech Frame a Portuguese IT company has developed an IT solution, Darwin. Darwin is a software that supports all the activities performed by any IP Agent related to the management of IP Rights. Established in Portugal since 2000, Tech Frame already detains 80% of the Portuguese market share. Despite the large market share the Portuguese market exhibits limited growth opportunities. Therefore, Tech Frame is considering the possibility of entering the Italian market. This Integrative Work Project (IWP) focuses on identifying the opportunities that this market might offer as well as performing an in depth analysis of its structure. Furthermore, it will determine Tech Frame’s strengths and weakness and propose entry strategies that will optimally lead to the desired market share. The implementation proposal takes into account staffing, investment and timing issues necessary to effectively execute the recommended strategies for entry in the Italian market. The large differences between the Portuguese and Italian markets have been a constant concern when developing an international plan that will enable a successful entry.NSBE - UNLDahab, SóniaGomes, PauloSoeiro, Filipe CastroRUNCagigal, Sara Cristina Frias Barreira2013-05-17T12:14:15Z2009-062009-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9646enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:55Zoai:run.unl.pt:10362/9646Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:57.662649Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Tech Frame: integrative work project in strategy
title Tech Frame: integrative work project in strategy
spellingShingle Tech Frame: integrative work project in strategy
Cagigal, Sara Cristina Frias Barreira
Tech Frame
Industrial property
IP agents
Patents
Trademark
Darwin
title_short Tech Frame: integrative work project in strategy
title_full Tech Frame: integrative work project in strategy
title_fullStr Tech Frame: integrative work project in strategy
title_full_unstemmed Tech Frame: integrative work project in strategy
title_sort Tech Frame: integrative work project in strategy
author Cagigal, Sara Cristina Frias Barreira
author_facet Cagigal, Sara Cristina Frias Barreira
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Gomes, Paulo
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Cagigal, Sara Cristina Frias Barreira
dc.subject.por.fl_str_mv Tech Frame
Industrial property
IP agents
Patents
Trademark
Darwin
topic Tech Frame
Industrial property
IP agents
Patents
Trademark
Darwin
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2009
dc.date.none.fl_str_mv 2009-06
2009-06-01T00:00:00Z
2013-05-17T12:14:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9646
url http://hdl.handle.net/10362/9646
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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