Digital Methods for Hashtag Engagement Research

Detalhes bibliográficos
Autor(a) principal: Omena, Janna Joceli
Data de Publicação: 2020
Outros Autores: Rabello, Elaine Teixeira, Mintz, André Goes
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/107349
Resumo: UIDB/05021/2020 UIDP/05021/2020 E-26/210-047/2017 PD/BD/128252/2016
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spelling Digital Methods for Hashtag Engagement Researchcomputer visiondigital methodshashtag engagementhashtagsInstagramtechnicityCultural StudiesCommunicationComputer Science ApplicationsUIDB/05021/2020 UIDP/05021/2020 E-26/210-047/2017 PD/BD/128252/2016This article seeks to contribute to the field of digital research by critically accounting for the relationship between hashtags and their forms of grammatization—the platform techno-materialization process of online activity. We approach hashtags as sociotechnical formations that serve social media research not only as criteria in corpus selection but also displaying the complexity of the online engagement and its entanglement with the technicity of web platforms. Therefore, the study of hashtag engagement requires a grasping of the functioning of the platform itself (technicity) along with the platform grammatization. In this respect, we propose the three-layered (3L) perspective for addressing hashtag engagement. The first contemplates potential differences between high-visibility and ordinary hashtag usage culture, its related actors, and content. The second focuses on hashtagging activity and the repurposing of how hashtags can be differently embedded into social media databases. The last layer looks particularly into the images and texts to which hashtags are brought to relation. To operationalize the 3L framework, we draw on the case of the “impeachment-cum-coup” of Brazilian president Dilma Rousseff. When cross-read, the three layers add value to one another, providing also difference visions of the high-visibility and ordinary groups.Instituto de Comunicação da NOVA (ICNOVA)RUNOmena, Janna JoceliRabello, Elaine TeixeiraMintz, André Goes2020-11-18T00:05:35Z2020-01-012020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article18application/pdfhttp://hdl.handle.net/10362/107349eng2056-3051PURE: 26168695https://doi.org/10.1177/2056305120940697info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:52:04Zoai:run.unl.pt:10362/107349Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:56.412452Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Digital Methods for Hashtag Engagement Research
title Digital Methods for Hashtag Engagement Research
spellingShingle Digital Methods for Hashtag Engagement Research
Omena, Janna Joceli
computer vision
digital methods
hashtag engagement
hashtags
Instagram
technicity
Cultural Studies
Communication
Computer Science Applications
title_short Digital Methods for Hashtag Engagement Research
title_full Digital Methods for Hashtag Engagement Research
title_fullStr Digital Methods for Hashtag Engagement Research
title_full_unstemmed Digital Methods for Hashtag Engagement Research
title_sort Digital Methods for Hashtag Engagement Research
author Omena, Janna Joceli
author_facet Omena, Janna Joceli
Rabello, Elaine Teixeira
Mintz, André Goes
author_role author
author2 Rabello, Elaine Teixeira
Mintz, André Goes
author2_role author
author
dc.contributor.none.fl_str_mv Instituto de Comunicação da NOVA (ICNOVA)
RUN
dc.contributor.author.fl_str_mv Omena, Janna Joceli
Rabello, Elaine Teixeira
Mintz, André Goes
dc.subject.por.fl_str_mv computer vision
digital methods
hashtag engagement
hashtags
Instagram
technicity
Cultural Studies
Communication
Computer Science Applications
topic computer vision
digital methods
hashtag engagement
hashtags
Instagram
technicity
Cultural Studies
Communication
Computer Science Applications
description UIDB/05021/2020 UIDP/05021/2020 E-26/210-047/2017 PD/BD/128252/2016
publishDate 2020
dc.date.none.fl_str_mv 2020-11-18T00:05:35Z
2020-01-01
2020-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/107349
url http://hdl.handle.net/10362/107349
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2056-3051
PURE: 26168695
https://doi.org/10.1177/2056305120940697
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 18
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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