Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10316/96283 https://doi.org/10.11606/0103-2070.ts.2021.182000 |
Resumo: | As a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a forward-thinking global strategy for organised labour. After an initial clarification of useful concepts to consider in the digital age, we focus on the social media presence of trade unions, identifying the pros and cons associated with platform-based communication. Finally, the article debates the implications of social media platforms as tools to strengthen networks with nonunion actors and contribute to the amplification of the labour agenda. Through a comparative analysis of four trade union confederations, two from Brazil and two from Portugal, we argue that, despite the possibilities for outreach and interaction enabled by the new communication and information technologies, trade union confederations maintain constricted networks and an outdated top-down communications model. |
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Digital communication as a global challenge for trade unions: lessons from Brazil and PortugalA comunicação digital como desafio global para os sindicatos: lições do Brasil e de PortugalDigital communicationTrade unionismFacebookBrazilPortugalComunicação digitalSindicalismoFacebookBrasilPortugalAs a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a forward-thinking global strategy for organised labour. After an initial clarification of useful concepts to consider in the digital age, we focus on the social media presence of trade unions, identifying the pros and cons associated with platform-based communication. Finally, the article debates the implications of social media platforms as tools to strengthen networks with nonunion actors and contribute to the amplification of the labour agenda. Through a comparative analysis of four trade union confederations, two from Brazil and two from Portugal, we argue that, despite the possibilities for outreach and interaction enabled by the new communication and information technologies, trade union confederations maintain constricted networks and an outdated top-down communications model.Enquanto questão transversal a toda a sociedade, a evolução das tecnologias digitais é particularmente desafiadora para os atores tradicionais do mundo do trabalho que, por sinal, estão acostumados ao trabalho em formato presencial próprios dos contatos face a face. Este artigo discute as possibilidades distintas do uso das redes sociais como uma estratégia global de vanguarda para o trabalho organizado. Após um esclarecimento inicial de conceitos úteis a ter em conta na era digital, nós nos concentramos na presença dos sindicatos nas redes sociais, identificando os prós e os contras associados à comunicação baseada na utilização de plataformas digitais. Por fim, o artigo debate as implicações das plataformas sociais enquanto ferramentas para fortalecer redes com atores não sindicais e contribuir para a ampliação da agenda trabalhista. Por meio de uma análise comparativa de quatro confederações sindicais, duas do Brasil e duas de Portugal, argumentamos que, apesar das possibilidades de alcance e interação facultadas pelas novas tecnologias de comunicação e informação, as confederações sindicais mantêm redes restritas e um desatualizado modelo de comunicação de “cima para baixo”.Universidade de São Paulo2021-08-16info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10316/96283http://hdl.handle.net/10316/96283https://doi.org/10.11606/0103-2070.ts.2021.182000eng1809-45540103-2070https://doi.org/10.11606/0103-2070.ts.2021.182000Costa, Hermes AugustoCarneiro, Bia Silveirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-05-25T02:51:39Zoai:estudogeral.uc.pt:10316/96283Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:14:34.841602Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal A comunicação digital como desafio global para os sindicatos: lições do Brasil e de Portugal |
title |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal |
spellingShingle |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal Costa, Hermes Augusto Digital communication Trade unionism Brazil Portugal Comunicação digital Sindicalismo Brasil Portugal |
title_short |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal |
title_full |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal |
title_fullStr |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal |
title_full_unstemmed |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal |
title_sort |
Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal |
author |
Costa, Hermes Augusto |
author_facet |
Costa, Hermes Augusto Carneiro, Bia Silveira |
author_role |
author |
author2 |
Carneiro, Bia Silveira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Costa, Hermes Augusto Carneiro, Bia Silveira |
dc.subject.por.fl_str_mv |
Digital communication Trade unionism Brazil Portugal Comunicação digital Sindicalismo Brasil Portugal |
topic |
Digital communication Trade unionism Brazil Portugal Comunicação digital Sindicalismo Brasil Portugal |
description |
As a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a forward-thinking global strategy for organised labour. After an initial clarification of useful concepts to consider in the digital age, we focus on the social media presence of trade unions, identifying the pros and cons associated with platform-based communication. Finally, the article debates the implications of social media platforms as tools to strengthen networks with nonunion actors and contribute to the amplification of the labour agenda. Through a comparative analysis of four trade union confederations, two from Brazil and two from Portugal, we argue that, despite the possibilities for outreach and interaction enabled by the new communication and information technologies, trade union confederations maintain constricted networks and an outdated top-down communications model. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10316/96283 http://hdl.handle.net/10316/96283 https://doi.org/10.11606/0103-2070.ts.2021.182000 |
url |
http://hdl.handle.net/10316/96283 https://doi.org/10.11606/0103-2070.ts.2021.182000 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1809-4554 0103-2070 https://doi.org/10.11606/0103-2070.ts.2021.182000 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo |
publisher.none.fl_str_mv |
Universidade de São Paulo |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134043215757312 |