Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/15523 |
Resumo: | This dissertation aims to study the discrepancy between academic research and laboratory studies regarding the relationship between the religiosity level of an individual and its engagement with pro-social activities. This study examined the hypothesis that religiosity, spirituality and/or altruistic values would display a pro-social behaviour on on-line micro-lending. A survey of 3928 individuals from the Crowdfunding platform Kiva.org contributed to the understanding of the relationship between religiosity and pro-social behaviour on on-line platforms. Findings in this setting indicate that non-religious individuals display a higher engagement level with online pro-social activities on Kiva than do religious or spiritual individuals. Discussion focused on the discrepancy between in-group and out-group affiliation within religious individuals (different values), as well as feminine and non-feminine targets. This has clear implications for micro-lending platform owners, consumer behaviour, marketing segmentation and targeting of online users. |
id |
RCAP_6c617a521c69f9981ead6519cec7b24c |
---|---|
oai_identifier_str |
oai:repositorio.ucp.pt:10400.14/15523 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in KivaReligionReligiositySpiritualityPro-socialMicro-lendingCrowdfundingKivaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation aims to study the discrepancy between academic research and laboratory studies regarding the relationship between the religiosity level of an individual and its engagement with pro-social activities. This study examined the hypothesis that religiosity, spirituality and/or altruistic values would display a pro-social behaviour on on-line micro-lending. A survey of 3928 individuals from the Crowdfunding platform Kiva.org contributed to the understanding of the relationship between religiosity and pro-social behaviour on on-line platforms. Findings in this setting indicate that non-religious individuals display a higher engagement level with online pro-social activities on Kiva than do religious or spiritual individuals. Discussion focused on the discrepancy between in-group and out-group affiliation within religious individuals (different values), as well as feminine and non-feminine targets. This has clear implications for micro-lending platform owners, consumer behaviour, marketing segmentation and targeting of online users.Villarroel Fernández, Juan AndreiVeritati - Repositório Institucional da Universidade Católica PortuguesaPinto, Manuela Vanessa Gonçalves2014-11-07T12:02:00Z2013-11-0620132013-11-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/15523TID:201091429enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-03T01:39:25Zoai:repositorio.ucp.pt:10400.14/15523Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:12:56.388825Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
title |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
spellingShingle |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva Pinto, Manuela Vanessa Gonçalves Religion Religiosity Spirituality Pro-social Micro-lending Crowdfunding Kiva Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
title_full |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
title_fullStr |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
title_full_unstemmed |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
title_sort |
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva |
author |
Pinto, Manuela Vanessa Gonçalves |
author_facet |
Pinto, Manuela Vanessa Gonçalves |
author_role |
author |
dc.contributor.none.fl_str_mv |
Villarroel Fernández, Juan Andrei Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Pinto, Manuela Vanessa Gonçalves |
dc.subject.por.fl_str_mv |
Religion Religiosity Spirituality Pro-social Micro-lending Crowdfunding Kiva Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Religion Religiosity Spirituality Pro-social Micro-lending Crowdfunding Kiva Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation aims to study the discrepancy between academic research and laboratory studies regarding the relationship between the religiosity level of an individual and its engagement with pro-social activities. This study examined the hypothesis that religiosity, spirituality and/or altruistic values would display a pro-social behaviour on on-line micro-lending. A survey of 3928 individuals from the Crowdfunding platform Kiva.org contributed to the understanding of the relationship between religiosity and pro-social behaviour on on-line platforms. Findings in this setting indicate that non-religious individuals display a higher engagement level with online pro-social activities on Kiva than do religious or spiritual individuals. Discussion focused on the discrepancy between in-group and out-group affiliation within religious individuals (different values), as well as feminine and non-feminine targets. This has clear implications for micro-lending platform owners, consumer behaviour, marketing segmentation and targeting of online users. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-11-06 2013 2013-11-06T00:00:00Z 2014-11-07T12:02:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/15523 TID:201091429 |
url |
http://hdl.handle.net/10400.14/15523 |
identifier_str_mv |
TID:201091429 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799131806906187776 |