E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/38577 |
Resumo: | This research has as the main goal to understand what motivates the loyalty of Millennials towards fashion brands that sell online, in the context of accelerated changes in online commerce that resulted from the 2020 pandemic. A literature review was made to obtain a more detailed knowledge of e-loyalty, fashion brands that sell online, and the behaviours of millennials as consumers. The Millennials that were interviewed were people who have started or have increase their online shopping purchases in 2020. Based on these interviews, an analysis was made by dividing the answers into themes to help get a better understanding of the answers. After that, the discussion was made, by complementing the results found with the literature studied. There were three main findings discovered, Covid has impacted Millennial’s consumer habits with the lockdowns, Millennial’s value website characteristics when online shopping and in this study e-trust presents more value than e-satisfaction. |
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E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell onlineMillennialse-loyaltyOnline shoppingMotivationsFashion brandsCovidDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research has as the main goal to understand what motivates the loyalty of Millennials towards fashion brands that sell online, in the context of accelerated changes in online commerce that resulted from the 2020 pandemic. A literature review was made to obtain a more detailed knowledge of e-loyalty, fashion brands that sell online, and the behaviours of millennials as consumers. The Millennials that were interviewed were people who have started or have increase their online shopping purchases in 2020. Based on these interviews, an analysis was made by dividing the answers into themes to help get a better understanding of the answers. After that, the discussion was made, by complementing the results found with the literature studied. There were three main findings discovered, Covid has impacted Millennial’s consumer habits with the lockdowns, Millennial’s value website characteristics when online shopping and in this study e-trust presents more value than e-satisfaction.Santos, FernandoRepositório ComumCarvalhas, Francisca Campos Espregueira Jales2022-01-04T14:42:18Z2021-07-16T00:00:00Z2021-07-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/38577202838323enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T15:25:06Zoai:comum.rcaap.pt:10400.26/38577Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:14:40.501274Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
title |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
spellingShingle |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online Carvalhas, Francisca Campos Espregueira Jales Millennials e-loyalty Online shopping Motivations Fashion brands Covid Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
title_full |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
title_fullStr |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
title_full_unstemmed |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
title_sort |
E-loyalty among millenials: How millennials develop their loyalty towards fashion brands that sell online |
author |
Carvalhas, Francisca Campos Espregueira Jales |
author_facet |
Carvalhas, Francisca Campos Espregueira Jales |
author_role |
author |
dc.contributor.none.fl_str_mv |
Santos, Fernando Repositório Comum |
dc.contributor.author.fl_str_mv |
Carvalhas, Francisca Campos Espregueira Jales |
dc.subject.por.fl_str_mv |
Millennials e-loyalty Online shopping Motivations Fashion brands Covid Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Millennials e-loyalty Online shopping Motivations Fashion brands Covid Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This research has as the main goal to understand what motivates the loyalty of Millennials towards fashion brands that sell online, in the context of accelerated changes in online commerce that resulted from the 2020 pandemic. A literature review was made to obtain a more detailed knowledge of e-loyalty, fashion brands that sell online, and the behaviours of millennials as consumers. The Millennials that were interviewed were people who have started or have increase their online shopping purchases in 2020. Based on these interviews, an analysis was made by dividing the answers into themes to help get a better understanding of the answers. After that, the discussion was made, by complementing the results found with the literature studied. There were three main findings discovered, Covid has impacted Millennial’s consumer habits with the lockdowns, Millennial’s value website characteristics when online shopping and in this study e-trust presents more value than e-satisfaction. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-16T00:00:00Z 2021-07-16T00:00:00Z 2022-01-04T14:42:18Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/38577 202838323 |
url |
http://hdl.handle.net/10400.26/38577 |
identifier_str_mv |
202838323 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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