Field lab Sme competitiveness - edudigital´s internationalization strategy
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/124175 |
Resumo: | EDU digital is currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target. |
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Field lab Sme competitiveness - edudigital´s internationalization strategyInternationalizationStrategyElearningLmsSwedenDomínio/Área Científica::Ciências Sociais::Economia e GestãoEDU digital is currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.Delgado, João Pedro Pires dos Reis MuralhaRUNGomes, Francisco Da Costa Neto Tavares2023-01-04T01:31:12Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/124175TID:202742962enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:38Zoai:run.unl.pt:10362/124175Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:22.450358Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
title |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
spellingShingle |
Field lab Sme competitiveness - edudigital´s internationalization strategy Gomes, Francisco Da Costa Neto Tavares Internationalization Strategy Elearning Lms Sweden Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
title_full |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
title_fullStr |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
title_full_unstemmed |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
title_sort |
Field lab Sme competitiveness - edudigital´s internationalization strategy |
author |
Gomes, Francisco Da Costa Neto Tavares |
author_facet |
Gomes, Francisco Da Costa Neto Tavares |
author_role |
author |
dc.contributor.none.fl_str_mv |
Delgado, João Pedro Pires dos Reis Muralha RUN |
dc.contributor.author.fl_str_mv |
Gomes, Francisco Da Costa Neto Tavares |
dc.subject.por.fl_str_mv |
Internationalization Strategy Elearning Lms Sweden Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Strategy Elearning Lms Sweden Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
EDU digital is currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-14 2021-01-04 2021-01-14T00:00:00Z 2023-01-04T01:31:12Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/124175 TID:202742962 |
url |
http://hdl.handle.net/10362/124175 |
identifier_str_mv |
TID:202742962 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799138058906370048 |